July 2, 2018 What’s the first thing that pops into your mind when you think of YouTube ads? Does your heart rate shoot up a little? Palms sweaty, knees weak, …Mom’s spaghetti? Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 […]
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads Read More »
June 29, 2018 Yesterday I received 142 emails at work. One day…142 emails. Now to be fair, part of those are group emails funneling in, some are auto-replies, and meeting notifications, but the main point is that we are bombarded by email every day. As an email marketer, I enjoy subscribing to lots of things to see
June 25, 2018 It’s that time again – time to update you on the new features and tools in AdWords to take your digital marketing experience to the next level. From enhancing functionality on YouTube traffic to the machine taking over, all you’ll need to do is watch this webinar to have the pro tips
The New Interface and Beyond: AdWords Updates 2018 Read More »
June 18, 2018 Improving your paid search results is an ongoing challenge – CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert
10 New Ways to Optimize Paid Search with Call Intelligence Read More »
June 11, 2018 Always wish you could have one eye on the competition? Don’t we all. We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you. By utilizing auction insights, you can better identify what you want to target and use the
June 4, 2018 The longer you are in the PPC industry, the more complex problems you encounter. The challenge (and fun) comes from finding unique solutions to these problems. Fortunately, for Hanapin dynamic duo Lauren Rosner and Rachael Law, creative solutions are their passion. That’s why they’re sitting down to address their favorite digital marketing
Real Life PPC: Marketing Tools that Make Life Easier Read More »
May 28, 2018 You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on
May 21, 2018 Did you know that call tracking can provide you with incredibly rich data to help you better visualize and understand your users’ journey to conversion…and help you more successfully cater to their needs? We know it can be hard to prove the value of the tool. Our experts are here to explain
May 14, 2018 Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much? In
How to Master Attribution for Easy Budget Planning Read More »
May 7, 2018 You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and
From Facebook to Quora: 8 Ad Updates You Need Today Read More »
