WebProBusiness

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

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The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and […]

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Direct to Consumer is a Fundamental Platform Shift, Says Tim Armstrong

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Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my career where there has been what is basically a fundamental platform shift,” noted Armstrong. “I felt like direct-to-consumer was something that was going to be a

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Cloud is Still Really Early Days

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“It’s still really early days,” says Amazon Web Services CEO Andy Jassy speaking about the cloud. “Sometimes we remind ourselves that even though it’s a $30 billion revenue run rate business growing 45 percent year-over-year, it’s the early stages of enterprise and public sector adoption in the US. Outside the US they’re 12 to 36

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How To Keep Your Remote Employees Feeling Connected

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Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company,” notes Walker. “That’s just one of

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Rakuten Super Logistics To Open 6 New Ecommerce Fulfillment Centers

CEOTrends, EcommerceTrends, eCommNews, EnterpriseeCommerce, EnterpriseWebPro, Fulfillment, FutureRetailNews, InVia Robotics, Mike Manzione, Rakuten, Rakuten Super Logistics, robotics, RobotRevolutionPro, RSL, Shipping, WebProBusiness /

The recent USPS shipping structure changes will increase retailers shipping costs, says Rakuten CEO Mike Manzione. What Rakuten does is help retailers offset these increases by utilizing a network of order fulfillment centers, thereby controlling shipping costs while decreasing shipping times. “With the change to zone-based pricing for First Class Packages, all clients must reconsider

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

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Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational

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Everything You Do is The Brand, Says ShipMonk CEO

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Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. “Something we have learned in the last few years is that once you communicate those values and what the brand really means to your employees and

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Retail Demise Due to Rise of the Internet and Inability to Keep Up

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The demise of many retail chains is due to the rise of the internet and the inability of some retailers to keep up, says long-time retail executive Gerald Storch. “The proximate cause of the demise of chains like Charlotte Russe, Gymboree, Payless, Toys R Us, and Sears is the rise of the internet and their

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DTC Brands Doing Incredible Numbers on Shopify, Says COO

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Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond

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New Funding Round Values Reddit at an Astounding $3 Billion

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Reddit announced a new $300 funding round valuing the company at an astounding $3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase. Reddit was founded in 2005, a year after Facebook and a year before Twitter. Half of that investment

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