Website development

5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

Advertising, Digital Marketing, digital marketing strategies, Email Marketing, Marketing, Marketing & PR, marketing analytics, Paid Advertising, Pay Per Click, Social media marketing, Website Design, Website development / Good To SEO

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential […]

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How to Use ‘Voice of Customer’ Tools for Your Business

"Voice of the business", consumer expectations, consumer feedback, customer experience, google voice search, Marketing, SEO, Social Media, voice of customer tools, Website development / Good To SEO

Listen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants and needs to improve the customer experience. First, let’s look at what Voice

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Three ideas to create a high-converting product page

Content, Conversion Optimization, ecommerce, product descriptions, product page, SEO, User eXperience (UX), UX, Website Design, website design tips, Website development / Good To SEO

Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any

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Using behavioral design to reduce bounce rate

bounce rate, Development, Website Design, Website development / Good To SEO

It comes as no surprise that humans have terribly short attention spans. In fact, a study by Microsoft put a number on it: 8 seconds – less than the attention span of a goldfish. The implications for online marketing are huge. In a noisy and highly competitive online space, you either grab a visitor’s attention

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