One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if […]
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When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy. Building a site with the following
What’s Included in a Perfectly Optimized Homepage? Read More »
geralt / Pixabay It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and 30% of web-browsing will be done without a screen. Currently 20% of all Google searches are voice searches. Voice search is also more mobile and locally focused. If you are only optimizing
Time to Optimize Your Websites for Voice-Activated Search Read More »
It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United States by 2019. The sheer volume
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We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good
Geo-target Your Website Content Today (see how to experiment quickly) Read More »
Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame you if you took one look at some of the reports and thought, “Oh no! Popups are dead. Google just outlawed them, and I have to take down the 35 I’m
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Andy, can you tell us more about yourself and Orbit Media Studios? Andy Crestodina: I’m the cofounder of Orbit. We’re here in Chicago. And Orbit is a web design company. We do just one thing: web design
Actionable Tips for Engaging Websites that Convert More Traffic Read More »
