Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]
10 Things to Consider About Your Website in 2019 [Podcast] Read More »
When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want to be successful in website design then you require much more than just having the right tools. Before we get into SEO, there are a few basic elements
Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy
The Three Elements of an Effective Total Online Presence [Podcast] Read More »
A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant
How to Make the Right First Impression with Your Homepage Headline Read More »
Today, my office is on board a Megabus from Las Vegas to California for my 30th birthday weekend. I’ve set aside a budget and planned for the various activities I want to do in California that are within my budget. My ideal vision for my trip may be to splurge on a $2,400 VIP Disneyland
In previous posts about why WordPress makes good sense as a website platform for small businesses, we explained the importance of choosing the right domain name, how to host your WordPress site, and picking the best WordPress plugins. In the final post of our four-part series, we want to share tips and strategies that didn’t fit in
WordPress Basics for Small Businesses: Setting Up Your Blog and Website Read More »
When approaching a new website design or refresh, there are more aspects of the process that need attention besides design elements like color or type. Planning is required to ensure that your website design elevates your brand and gives the user a voice. I would venture to guess that a large fraction of designing for
As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. Your website shouldn’t just be a pretty design that people can look at. It needs to act as an actual tool for your business and work as a lead generating machine. Your
Must-Have Website Elements for Professional Services Read More »
In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of
How to Turn a Minimum Viable Product into a Booming Business Read More »
Are you one of those entrepreneurs who doesn’t believe your business needs a website? Sometimes I feel like I’m trapped in a small business version of the movie Groundhog Day. I can’t recall when I first learned that only 50% of small business owners had websites, but I’m guessing it was at least two decades
