In today’s digital workplace, taking advantage of digital collaboration and social media tools is a business imperative. With global social media use greater than ever before, and still very much on the rise, it comes as no surprise that it has embedded itself into the workplace. Just like email, social media and instant messaging apps […]
Zao went viral in China this weekend for its realistic face-swapping videos, but after controversy about its user policy, WeChat restricted access to the app on its messaging platform. Users can still upload videos they created with Zao to WeChat, but if they try to download the app or send an invite link to another
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China. This briefing examines the companies moving into this space, and what this growing trend means for both businesses and
How the rest of the world is following in China’s footsteps – Econsultancy Read More »
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the
The best digital marketing stories in China: May 2019 – Econsultancy Read More »
China is proving an attractive proposition to many UK businesses. Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect. Rakuten research recently
Crazy Rich Asians: How to build consumer relationships that deliver in China Read More »
WeChat, China’s favorite social media app, has hit one billion monthly active users. The platform managed to reach the milestone largely due to the popularity of its games and shopping services, particularly during the Lunar New Year in February. Pony Ma Huateng of Tencent, the app’s parent company head honcho, disclosed the impressive figure at
WeChat Reaches a New Milestone — 1 Billion Monthly Active Users Read More »
