"What Is"

How to Help Your Business With Humble Leadership

What do you picture when you think of a great business leader, You might use words like “bold,” “strong personality,” “charisma,” “self-confidence” and “visionary genius.” Business leaders are often seen in the spotlight and talking to the news cameras. They stand out in front, driving the agenda in a highly public and visible way. You […]

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What is a Wantrepreneur and How Can You Avoid Being One?

As the name suggests, a wantrepreneur aspires to own their own business and become an entrepreneur. A wantrepreneur doesn’t hold back in talking about their great business idea. Though the bragging often doesn’t turn into action. And the wantrepreneur can tend keep on talking about their business idea forever! Traits of a Wantrepreneur Some of

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What is a Local Chamber of Commerce and Should You Join One?

There are thousands of thousands of chambers of commerce in communities throughout the U.S. There’s a good chance that your local community has one. And your state and/or industry almost certainly has one as well. If you haven’t joined a chamber of commerce organization, you might not understand all of the different benefits that these groups

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What is Holistic Marketing and Should Your Small Business Use It?

Holistic marketing refers to a marketing strategy that considers the whole of a business. And all the different marketing channels as a system. Under a this approach, a business with different departments comes together. As a result, departments collaborate in interconnected marketing activities. Holistic marketing creates a united and positive business image. So it encourages

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Can Micro Influencers Benefit My Small Business?

Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets Here’s what you need to know about how these people can benefit your small business.

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What is Experiential Marketing and How Can it Benefit my Small Business?

Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for

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