WhatsApp

Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?

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“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern […]

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Private Messages Are The New Social Network

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Private Messages Are The New Social Network While social networking platforms like Facebook, Twitter and Instagram might get all the media attention, private messaging networks – such as Messenger, WhatsApp and Telegram – have all reached a critical mass. They are now social networks as much as they are communication platforms. For the past two years, in

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The best social media stories & campaigns from January 2019 – Econsultancy

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It’s time for your monthly dose of social stories and campaigns. January’s edition has news from Facebook, the British Army, Twitter, Verizon and much more. Let’s get straight into it. (Don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) HSBC’s takes a risk with its ‘We are not an island’

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5 Trends that Will Define the New Vision of Marketing Automation

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“One day, they’ll build a time machine, but no one will have the time to use it,” said George Carlin and he was right. Okay, maybe we haven’t made it to the time machine invention yet, but we certainly have to the ‘time’ part. A couple decades ago, the basic idea was a foundation of marketing

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Top 12 Most-Downloaded Apps of all Time

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As of March in 2018, the Google Play Store had a whopping 2.6 million apps available for downloading. There’s an app for chatting, one for learning, and many just to make your life simpler. If you haven’t already guess by that number, there is an app for everything! While all this sounds glorious, there are many (and

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Facebook is a Defective Product and Should be Held Liable

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Should social media companies be held liable for creating products that make people hate each other? Harvard Law School Distinguished Fellow Vivek Wadhwa says yes they should. Wadhwa says that tech companies should be held liable for creating defective products and he specifically names WhatsApp and Facebook as defective. Harvard Law School Distinguished Fellow Vivek Wadhwa

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Could Facebook’s rocky relationship with users be damaging marketing prospects?

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Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed. But is that really the case? According to a survey conducted by Pew Research Center between May 29 and June

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WhatsApp Introduces New Broadcast Feature For Group Chat

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WhatsApp recently unveiled a new feature that Telegram users will have no trouble recognizing. WhatsApp users will now be able to create a one-way broadcast communication stream. With this new feature, only the administrator or owner will be able to send messages to members of the group. In a blog post uploaded last Friday, the

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How Are Americans Using Social Media?

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What’s the latest on your customers’ social media habits? The Pew Research Center recently released the results of its latest study on US social network use. Here are some of the trends you need to know to make your social marketing a success. What’s the most popular social media network? You might be surprised. Although

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Whatsapp Reaches 1.5 Billion Active Users, Sees Massive Growth Since Facebook Acquisition

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Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that Mark Zuckerberg’s judgment on WhatsApp’s future potential was right all along. In the recent Facebook

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