We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website. Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an […]
Regulation in the SEO industry – Impossible or essential? Read More »
(image courtesy MadMagazine) The SEO industry has many different hats and faces. In the grand scheme of things, it’s still a relatively new field – one that’s been in existence for just a couple of decades – and people continue to push boundaries, explore gray areas, and look for shortcuts to success. When launching an
SEO is a finicky thing. As the owner of a digital marketing agency, it’s a question I hear a lot. Here’s the problem: SEO made ranking high easy ten or even five years ago. Any client asking this question is stuck in this old and defunct frame of mind. So how can you best explain
How to Help Your Client Understand that Ranking Takes Time Read More »
There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into
Keyword stuffing is terrible for your SEO. Here’s what to do instead Read More »
The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action. The problem is that
Pump the brakes: SEO and its sweeping statements Read More »
