NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know […]
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geralt / Pixabay Companies invest quite a bit in their white papers. They hire outside white paper writers or use in-house writing resources. Their subject matter experts spend time talking to the writers. A team reviews the white papers for accuracy. Another team designs graphics and layout. The web team posts the white papers to
Why No One Is Reading Your White Papers Read More »
We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know
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Does your online content have an expiration date? Is it only good for 30 days? A year? Two years? Thanks to search engines – whether you like it or not – your content is evergreen. But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years
9 Evergreen Content Formats for Long-Term Success [Examples] Read More »
If you have a business, you are aware of the ‘marketing funnel’ which helps you tailor your sales approach to meet the specific needs of prospects at different stages of the funnel. However, a theoretical understanding of the funnel doesn’t mean that you are instantly able to transfer this knowledge to a sustainable set of
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Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions? Three questions. One answer. Content. Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using
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http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 1, 2017 When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive growth has never been greater. More strategic approaches will be required in the future to stay ahead of your competition. Implementing new ideas
The Secret to SEM Success: Machine Learning Read More »
My mother gave me an unintentional surprise a few weeks ago: she told me that “content is king.” My mom certainly isn’t an undercover content marketer — she uses the Internet to interact on Facebook and read gardening blogs — so this just proved to me that all Internet users are aware that content is
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August 9, 2017 Whether you are brand new or a seasoned professional in pay per click marketing, there is always more to learn and changes to be aware of as platforms update their dashboards and continuously roll out new features. This paper will clarify the many uses and choices you can make as you maintain
The 2017 Guide to Google AdWords Read More »
