Heidi Cohen Interviews Daniel Lemin and Jay Baer New book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first. Since I interviewed Jay upon […]
You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,
Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen.
