We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. […]
The A-to-Z of Viral Marketing (+ Infographic) Read More »
Marketing and advertising are extremely important for any type of business, and different versions of them have existed over the decades. Of course, over time, the way that marketing works has changed, and the demands of the industry have transformed. Today, it’s not just about information and communication flowing from the brand to the consumer
11 Facts You Should Know About B2B Influencer Marketing Read More »
Customer feedback is a gift. I believe that. I wrote a whole book about it called Hug Your Haters. Indeed, customers are doing you an enormous favor by taking the time to alert you to a problem when it occurs, or to their happiness, when that’s the outcome. The value of feedback is heightened today,
Why Anecdotal Customer Feedback is Dangerous Read More »
Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business. But for a long time, word of mouth marketing has been mostly ignored in favor of outbound and inbound acquisition efforts, plus a big shift toward social media. The truth is
5 Unsung Word of Mouth Marketing Examples Read More »
Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research from just last week from Marketing Charts shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers, per a study
12 Best Books About Word of Mouth Marketing Read More »
According to the Business Dictionary, Word of Mouth Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal
Word of Mouth Marketing Defined {Proactive and Reactive Versions} Read More »
I think we can agree that: Advertising is more expensive than ever, and in many cases, less effective than ever. This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards of 80% of content fails. Now, the new game in town is influencer marketing. Here’s how
The Ultimate Unified Word of Mouth Strategy Read More »
The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days, this has been the most effective and cost-effective form of customer
8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist] Read More »
Let’s Start from the Beginning: What is Social Proof? Social proof is the result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best way to make a decision is to look at the decisions other
The Psychology of Social Proof and Why It Makes Word of Mouth Effective Read More »
Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation. Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices. Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans
How Gen Z Uses Word of Mouth [11 Statistics] Read More »
