Pop quiz: If Dwayne “The Rock” Johnson was paid $20-plus million for 2018’s “Jumanji: Welcome to the Jungle,” and his presence in that movie helped it gross more than $950.8 million worldwide at the box office, what is the likelihood your customers will trust him if he recommends your products or services? That’s right. Zip. […]
Guess Which Celebrity Consumers Trust Most [Chart and Video] Read More »
When we put together the marketing plan for Talk Triggers, we thought it would be fun to share it with friends early. We decided to package the book up with some of the key elements of the case studies: signature chocolate chip cookies from Doubletree by Hilton, a hot pink headband from Uberflip and …
You’ll Laugh Hysterically Watching These Videos About Talk Triggers Read More »
The number I want you to remember today is 38. 38. It’s the number of slots on an American roulette wheel (0, 00, and 1 through 36). It’s the atomic number of strontium. Colorado was the 38th state to be admitted to the Union. And it’s the current Guinness World Record for the most fish
This Is Why the Cheesecake Factory Spends So Little on Advertising Read More »
Have you ever wondered what causes some companies to earn free publicity from customers who gush about them? Meanwhile, countless brands toil away in obscurity hoping someone will notice them. The difference? Talk triggers. These are the qualities that spur word-of-mouth marketing. They are the talkable parts of your brand. This differentiator could be as
Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story. Despite the inherent difficulty, word-of-mouth marketing is the sort of self-perpetuating machine that should be the goal of every company to engineer. Rather than overspend on traditional advertising, turn to your best and least
How do you make decisions? Are you impulsive or are you deliberate? The study of behavioral economics tells us that all of us are both, dependent on the situation. We have two different systems for decision-making. We think fast and slow, as Nobel prize winner psychologist Daniel Kahneman would say. When the stakes are low,
Why Word of Mouth Is More Important than Advertising for Big Purchases Read More »
66. That’s the number I want you to remember today. It’s a hexagonal and triangular number. It’s the name of the Mother Road, the famous and historic Route 66. Sixty-six is the international direct dialing code for Thailand. And, it is the number of hot dogs Joey Chestnut ate in 15 minutes in Nathan’s Hot
Why You Trust Anonymous Reviews More than You Trust Your Ex Read More »
Even when you’re selling something unique, you need that perfect talk trigger to separate yourself from the pack. #TalkTriggers Click To Tweet When your friend returns from a vacation, he’s probably eager to tell you about his fun getaway. But which story truly sticks with you? That the hotel had an amazing infinity pool? That
How Unique Selling Propositions Are Killing Your Word-of-Mouth Marketing Read More »
You’d have to be a killjoy to not smile at the tale of Ritz-Carlton hotel workers reuniting a young boy with Joshie, his beloved stuffed giraffe. The story serves as a stellar example of surprise and delight. When the Ritz-Carlton staffers saw that the young guest had left his favorite toy behind, they decided to take the
How Surprise and Delight Was Beaten by a Can of Sardines Read More »
In the hours that make up your day as a marketer, what percentage of your time and budget goes to advertising? According to eMarketer, US ad spending was forecasted to grow 6.6% in 2018, reaching $220.96 billion. With billions of dollars and infinite hours spent on planning and optimizing paid media, it must be the
Why do we spend much on advertising and so little on word of mouth? Read More »
