Americans value offline word of mouth recommendations 41% more than online word of mouth. #ChatterMatters Click To Tweet The number of the day today is 41. 41 is the name of a great Dave Matthews Band song. It is the atomic number of niobium. The longest and last symphony written by Mozart is Symphony No […]
Why Offline Word of Mouth is More Persuasive than Online Word of Mouth Read More »
Heidi Cohen Interviews Daniel Lemin and Jay Baer New book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first. Since I interviewed Jay upon
Marketing Podcast with Jay BaerPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of
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Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. In this episode the Duct Tape Marketing Podcast,
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22. That’s the number I want you to focus on today. It’s the number of Top 10 hits by Taylor Swift (Ironically, it’s also the title of one of those Top 10 hits). It’s the length of a cricket pitch if you’re measuring in yards. It’s the name of a 202-mile Interstate that runs
How Word of Mouth Differs for Men and Women, According to Research Read More »
It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular. 55. Get it?* If not, keep reading. 55% of people have made a word-of-mouth recommendation to someone else in the last 30 days. In fact, when asked to
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Chatter Matters: The 2018 Word of Mouth Report What influences how people shop, buy and even vote? Our 2018 Chatter Matters Word of Mouth report studied 1,001 people to learn how they make decisions. You can get the entire report – for free – sent right to your email. Source link
83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of a so-so John Mayer song. Interesting tidbits, right? Now the number 83
Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens Read More »
Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the
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83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters Click To Tweet This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report. In this
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