By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your […]
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By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much
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At face value, the power of one customer seems rather insignificant. After all, one customer making a single transaction certainly will not make the difference between the success and failure of a small business. On the other hand, can one transaction truly make a difference? The success factor One transaction with a company, regardless of
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By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online, scraping reviews from “A Google User” across Google My Business is good for customers who want to
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Jeff Barrett knows a lot of people and works with a lot of brands. By virtue of his large following on Twitter and Snapchat, he’s known as an influencer in the marketing space, but “influencer” isn’t his job. Rather, Jeff uses his influence to build his public relations and social media consultancy, Barrett PR. His
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Two weeks ago we took Marketing Smarts on the road once again and recorded the podcast live in Los Angeles. Our guests were Eric Granof, chief marketing officer at AIA, and Brad Abare, communications director of the Foursquare denomination and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We had a lot of fun recording the Marketing Smarts podcast down in Miami on May 16. Meeting so many smart marketers was great, and the Cafeina lounge (where we held the event) was cool and hip. Our guests were
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “In the earlier days of digital content and social media,” Sam Ford told me during this week’s episode of Marketing Smarts, “a lot of us were focused on the ability everyone had to be a producer as the most transformative
