Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Best-selling author Jackie Huba has written three books on customer loyalty, including Citizen Marketers: When People Are the Message, co-authored with Ben McConnell, and her first book, Creating Customer Evangelists. She’s been named one of the 10 most influential online […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonah Berger is an associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top wine brands in the United States. I invited them to Marketing Smarts to talk about how their approach to selling
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dan Sullivan is the founder and CEO of Crowdly, an advocate management platform for Facebook. He’s also an entrepreneur. Before starting Crowdly, Dan founded Appswell, a TechStars alumni company and leading mobile crowdsourcing platform. Previously, Dan worked as a senior
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Shankman is an author, entrepreneur, and speaker, recognized for his expertise in customer service, social media, PR, marketing, and advertising. He founded Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Angie Kozleski is global marketing and digital communications manager at Ford Motor Company. We met at the 2015 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited Angie to Marketing Smarts to discuss
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Today is April 1, a day long associated with tomfoolery and surprises. Here at MarketingProfs, we prefer surprises that delight, so we’ve arranged a delightful change of pace for this week’s episode: One of the podcast’s most popular interviewees takes
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Matt Britton is an expert in marketing to Millennials—a group that is incredibly adept at tuning out traditional media. He is the founder and CEO of New York-based MRY—a social media agency focusing on word-of-mouth, social, interactive, and experiential marketing.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Eric Poses is owner and president of All Things Equal Inc., a company that develops, markets and distributes dozens of popular games, including “Loaded Questions” and the “Awkward Family Photos” board game. In 1997, Eric embarked on a 16-week, cross-country
