Word-Of-Mouth

Brand Management – When Your Reputation Is on the Line (and Online): ‘Manipurated’ Author Daniel Lemin on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, customer relationships, SEO BLOG, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Daniel Lemin leads strategic planning at Convince & Convert. He’s a digital marketing strategist, an authority on the reputation industry, and author of the new book Manipurated. An early Google hire, he was a pioneer in realizing the business impact of online ratings […]

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of-Mouth – Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Marketing Strategy, SEO BLOG, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! J T. Ramsay is digital media manager at Ford Motor Company. We met at the 2016 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited J T. to Marketing Smarts to discuss Ford’s

of-Mouth – Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Public Relations – How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Public Relations, SEO BLOG, Social Media, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many B2B organizations, agricultural biotech company Monsanto focused primarily on its own client base rather than the end users, and hadn’t really considered social media a priority for the company. Unlike most B2B organizations, Monsanto found itself facing a virtual

Public Relations – How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – The Positive ROI of an Occasional Flop: ‘Dragons’ Den’ Failure Tom Hunt on Marketing Smarts [Podcast] : Marketing Podcast

Email Marketing, Marketing Strategy, SEO BLOG, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What drives entrepreneurs to pursue their vision (even when others don’t share it)? Even when initial reaction to their idea is negative? How do they find the mettle to pursue their next big idea if their first venture fails? By

Marketing Strategy – The Positive ROI of an Occasional Flop: ‘Dragons’ Den’ Failure Tom Hunt on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Boost Your Customer Referrals With These 4 Simple Tactics

Advertising, customer acquisition cost, Dropbox, Marketing & PR, referrals, SEO BLOG, Word-Of-Mouth /

Lead generation is time intensive and expensive in any industry. Having said that, any time you have the ability to tap into your professional network and generate organic leads is highly beneficial. And whether you realize it or not, your existing customer base is one of the best resources you have available at your disposal.

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The Best Lead-Generation Technique Your Small Business Isn’t Using

Marketing, network, partnership, recommendation, referral, SEO BLOG, Word-Of-Mouth /

By Jack Anzarouth Word-of-mouth referrals are one of the best ways to grow a small business. Eighty-two percent of people across 60 different countries say they check recommendations from family and friends before buying products or services, making them more powerful than any type of advertising out there. While the people who are close to

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5 Surprising Facts About Small Business Marketing

Email Marketing, Marketing, Sales & Marketing, SEO BLOG, websites, Word-Of-Mouth /

Think you know small business marketing? Think again; it changes fast. Here are five fun facts to list off the next time you want to sound smart at a meeting—or the next time you want to adjust your marketing strategy. 1. Half of all small businesses still don’t have a website Given how much business is done

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What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market

market demand, Marketing, Recreation, SEO BLOG, Sports & Leisure, toesox, Word-Of-Mouth /

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile. A few weeks later, I signed up for classes at

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Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?

branding, face-to-face marketing, Marketing, offline marketing, promotional products, SEO BLOG, Word-Of-Mouth /

Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those

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This Wrestler-Themed Taco Shop Understands the Value of Customer Experience

branding, experience, experiential marketing, Marketing, SEO BLOG, Word-Of-Mouth /

In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same: Bars on windows Bright colors Maybe a sombrero or sarape hanging on the wall Decor is background noise

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