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Mystified by martech? Introducing the ClickZ Buyers Guide series

Acquisio, Adobe, Analytics, ClickZ Buyers Guide, DoubleClick, Industry, Kenshoo, Marin Software, MarTech, PPC, SEO BLOG, Wordstream / Good To SEO

Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer […]

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What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for