Writing Content

How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters)

This is a post by ProBlogger writing expert Ali Luke If you’ve been blogging for a while, I’m sure you’ve come across the advice to write short sentences and paragraphs. There are good reasons for this. And it has nothing to do with “dumbing down” the language or short attention spans (though they can certainly

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The Secret of Writing Content That Inspires People to Act

It’s more common than you would imagine for content writers to write content for web visitors as if they were human beings who loved to read! Writing content for your website gets a little challenging because you’re writing for two main elements: Google’s algorithm and people hunting for information, products, or services. When a person

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What Do Your Blog Post Titles Say About Your Brand?

This is a post by ProBlogger writing expert Ali Luke If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific Use numbers where appropriate Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and so on. Using these guidelines,

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