Writing

Career Management – What Is Your ‘Signature Idea’? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Thought leadership means that you are actually leading, that you have something that inspires people to go into a different direction,” Mark Levy told me during this week’s episode of Marketing Smarts (you can listen to the podcast in its entirety below). He continued, […]

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Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! You don’t have to listen to this week’s episode of Marketing Smarts to find out why you should consider hiring a brand journalist. Why? The reason is simple: it will make everything better. The first thing that it will make

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A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What does it mean to have a holistic approach to content marketing and SEO strategy? Since that is precisely what Lee Odden calls for in his new book, Optimize, it’s exactly what I asked him when he joined me for

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595 Power Words That’ll Instantly Make You a Better Writer • Smart Blogger

Looking for a quick way to give your writing more punch? Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention? Well, good news: “Power words” are the answer, and you can wake up put them in place in a matter of minutes. This post gives you a

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Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Joe Pulizzi is the content marketing guy (with all due respect to my boss, Ann Handley, who, to be fair, is the content marketing lady). Joe will be speaking at the upcoming MarketingProfs B2B Forum in Boson, October 3-5 (register

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Career Management – Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! C.C. Chapman, who co-wrote Content Rules with Ann Handley, has a new book out, and I invited him to Marketing Smarts this week to discuss it. The book is entitled Amazing Things Will Happen, and C.C. is quick to point

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Surrender to the Chaos of the Internet: The Atlantic’s Bob Cohn on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The Atlantic magazine has a rich and storied history, having been founded by the likes of Ralph Waldo Emerson, Harriet Beecher Stowe, and Henry Wadsworth Longfellow; it was first published as The Atlantic Monthly, back in 1857. Flash-forward 150 years

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Social Media – Kill Your Content: Mitch Joel on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, we speak with Mitch Joel, well-known blogger, podcaster, and speaker, about his new book, Control Alt Delete. Not just another book about the social media “revolution,” Control Alt Delete serves more as a reflection on

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100+ Must Have List of Free Summer Content Titles: No Inspiration Required Copy

Are sunshine and high temperatures zapping the writing inspiration you need to compose your next blog post or piece of content? Does summer content creation or blogging take you back to your fourth grade homework assignment, “What I did For My Summer Vacation?”  Instead of getting into the writing zone, your creative juices are stalled.

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