Writing

10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines • Smart Blogger

Writing /

Sucks, doesn’t it? You know how important headlines are. You know the success of your blog hinges on your headlines. And you know that yours aren’t getting the job done. Your blog posts just sit there collecting e-dust because your headlines barely get clicked. So what are you doing wrong? What are your headlines missing? […]

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Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, customer relationships, SEO BLOG, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is chief content officer at MarketingProfs, and co-author (with C.C. Chapman) of the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She’s a frequent

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Everybody Writes… Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, SEO BLOG, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is a veteran of creating and managing digital content. She’s also chief content officer here at MarketingProfs. Ann co-authored the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers

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Marketing Strategy – Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast] : Marketing Podcast

Content, customer relationships, Marketing Strategy, SEO BLOG, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Geoff Livingston is the founder of Tenacity5 Media, a marketing consultancy serving companies and nonprofits. He’s an award-winning author and marketing strategist whose clients have included Cision, PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, and the American

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Defy and Create – Red Lemon Club

art, creation, creativity, feeling, ideas, Inspiration, Motivation, productivity, resistance, SEO BLOG, void, Writing /

The resistance is there. The foggy feeling of not knowing is there. Feeling like I’m an imposter who has arrogantly assumed the role of a writer and an ‘advice-giver’ is there. The guilt at working from home, avoiding the daily commute is there. The shame of barely meeting anyone new because of a solitary life is

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The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast] : Marketing Podcast

Career Management, Content, SEO BLOG, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing, Wrecked: When a Broken World Slams Into your Comfortable Life,

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Customer Relationships – How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, customer relationships, Marketing Strategy, SEO BLOG, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Robert Sprague is co-founder and owner of PCI—a provider of marketing and creative production strategies and solutions. Bob has guided Fortune 500 corporate leaders, not-for-profit organizations, and government organizations in marketing, public relations, and organizational communications. He has more than

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Marketing Strategy – Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO] : Marketing Podcast

Content, Marketing Strategy, SEO BLOG, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For the past three years, MarketingProfs has honored exceptional B2B marketers with the Bright Bulb Awards, given out at the B2B Marketing Forum in Boston. The awards recognize brilliance, excellence, and innovation in B2B marketing. This year, I managed to get

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Why Every Great Marketer Should Send a Personal ‘Story Email’

Email Marketing, email writing, SEO BLOG, story email, Writing, writing emails /

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an

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