Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks. Search campaigns targeting the AOL and Yahoo networks will be fully managed within the Bing Ads platform after the Oath/Verizon ad platform is transitioned […]
Bing Ads Platform Integrating with Yahoo & AOL Search Read More »
January 29, 2018 Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power
August 4, 2017 Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide
