Selling a business can be complicated, and perhaps one of the trickiest parts of the process is announcing the sale to your team. For advice on how to share the news of a pending company sale to your staff, we asked members of the Young Entrepreneurs Council (YEC) the following question: Q. What is the […]
Selling Your Business? 10 Tips to Keep in Mind Before Announcing the News to Employees Read More »
Social media has become a dominant form of marketing today. However, companies and the people who run social media campaigns aren’t always experts in digital marketing. A small businesses may have to test out various social media approaches to figure out what will work best for the company. For tips on how to test new
6 Ways to Test New Social Media Strategies Without Harming Your Brand Read More »
Experienced sales representatives can be a huge boon to your sales team. They don’t need a lot of training, and they can be very successful bringing in new clients and closing sales. However, there are times when it may be better to let an experienced sales rep go, regardless of their experience. To know when
11 Signs It’s Time to Let an Experienced Sales Rep Go Read More »
Running a business from the comfort of your own home has many benefits—a flexible work schedule and zero commute, for example. Yet, working from home also has its fair share of time-wasting traps. That’s why we asked entrepreneurs from Young Entrepreneur Council the following question: Q. What is one way people waste time running a
When people think of an entrepreneur, they may think of someone happily moving from one pitch meeting to the next. The truth is there is a lot of varied work that keeps entrepreneurs constantly busy. As soon as one question gets answered, another one crops up; when one fire is put out, another comes roaring
Overcoming Stress: 5 Hacks to Help Entrepreneurs Decompress Read More »
When you hire a new employee, their first month on the job often determines how well they will end up fitting in and succeeding at your organization. As their manager, it’s your job to ensure they have the tools and support they need to feel like a true part of the team. To help you
11 Onboarding Strategies to Help New Hires Feel Welcome Read More »
In the digital age, it can be difficult for brick-and-mortar retailers to compete with the convenience of e-commerce. If you run a traditional retail store and want to draw customers in—and keep them coming back—you must focus on creating an incredible in-store experience that entices them to make a purchase in person. That’s why we
When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed. To find out which approaches work best, we asked 10 entrepreneurs from YEC Next
10 Creative Marketing Ideas to Build Your Business Read More »
Email marketing is often praised for its high return on investment, so it’s no surprise that so many brands focus their attention on this channel. However, like any other marketing effort, it’s important to have a solid process in place for measuring email success. To help you better understand the results your email campaigns are generating, we asked a
11 Essential Metrics to Measure Your Email Campaign’s ROI Read More »
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question: Q: What common marketing strategies should entrepreneurs avoid and what should they
13 Fatal Marketing Mistakes That Could Sink Your Business Read More »
