Savvy netizens have learned to be a bit distrustful of online reviews. For one thing, fake reviews glowingly recommending a service or a product can be easily bought. On the other hand, there are those reviews that seem genuine enough but ultimately reflect the particular biases of the reviewer. However, there is another type of […]
AI Learns to Write Convincing Fake Reviews on Yelp Read More »
You’ve put your heart and soul into launching your small business. Now you need to help customers find you. In addition to investing in sales and marketing efforts, you can get your business in front of your prospects via a variety of online sources, many of which offer free basic listings. Here are nine essential
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews
