There are more than 63,000 searches conducted on Google every second (about 5.4 billion searches per day) and Google has 90.46% of the search engine market share worldwide. Search engine optimization (SEO) is one of those things that’s always crucial to your marketing strategy – and always changing. Because of how quickly search algorithms evolve, […]
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YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential. There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there
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Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before. Talking about video marketing, one cannot help but mention YouTube, the platform synonymous
Eight tips to getting your videos ranked on YouTube in 2019 Read More »
When it comes to staying one step ahead of your competitors, you need to cover all the aspects of SEO that many of us overlook. See, there’s a lot to SEO. There’s on-site SEO, there’s off-site SEO. There’s technical SEO, backlinks and so on. A crucial part of SEO that can give you that extra bit
Overlooked SEO: Optimizing Images and Video For Search Read More »
When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube. According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.
YouTube Optimization: Complete Guide Read More »
Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they really stand out. Ann Smarty’s top 5 tips from last year is a handy list. And for YouTube best practice, Pius Boachie’s post is a great read too. As 2019 gets
YouTube SEO: Optimizing your channel in 5 steps Read More »
There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. Source Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if
The Ultimate Guide to YouTube Advertising in 2018 Read More »
Just how big is YouTube these days? According to a really cool infographic that was released earlier in 2017, there are some pretty incredible statistics: YouTube is available and used in 88 countries around the world It is the second largest social media platform with over 1.5 billion monthly users, second only to Facebook (2 billion) and
5 YouTube optimization tips to improve your video rankings Read More »
So you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except,
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