CDK Global Inc. (CDK) and Bridgeline Digital Inc. (NASDAQ:BLIN) Comparing side by side

CDK Global Inc. (NASDAQ:CDK) and Bridgeline Digital Inc. (NASDAQ:BLIN), are influenced by compare since they are both players in the Application Software. These factors are particularly influence the analyst recommendations, profitability, risk, dividends, institutional ownership, earnings and valuation of the two firms.

Earnings and Valuation

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CDK Global Inc.	54	2.66	N/A	2.92	17.55
Bridgeline Digital Inc.	9	0.21	N/A	-105.70	0.00

Table 1 demonstrates CDK Global Inc. and Bridgeline Digital Inc.’s top-line revenue, earnings per share and valuation.

Profitability

Table 2 hightlights the return on assets, return on equity and net margins of the two companies.

	Net Margins	Return on Equity	Return on Assets
CDK Global Inc.	0.00%	-89.9%	12.3%
Bridgeline Digital Inc.	0.00%	-200.3%	-98.7%

Risk and Volatility

CDK Global Inc. has a 0.79 beta, while its volatility is 21.00% which is less volatile than S&P 500. Competitively, Bridgeline Digital Inc.’s beta is 1.73 which is 73.00% more volatile than S&P 500.

Liquidity

CDK Global Inc.’s Current Ratio is 1.2 while its Quick Ratio is 1.2. On the competitive side is, Bridgeline Digital Inc. which has a 1.7 Current Ratio and a 1.7 Quick Ratio. Bridgeline Digital Inc. is better positioned to pay off short and long-term obligations compared to CDK Global Inc.

Insider and Institutional Ownership

Roughly 86.4% of CDK Global Inc. shares are held by institutional investors while 6.5% of Bridgeline Digital Inc. are owned by institutional investors. CDK Global Inc.’s share held by insiders are 0.2%. Comparatively, insiders own roughly 12.3% of Bridgeline Digital Inc.’s shares.

Performance

In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

	Performance (W)	Performance (M)	Performance (Q)	Performance (HY)	Performance (Y)	Performance (YTD)
CDK Global Inc.	-3.7%	-14.45%	-9.27%	0.97%	-20.14%	7.06%
Bridgeline Digital Inc.	-17.25%	-42.42%	-53.82%	-71.95%	-93.14%	-52.64%

For the past year CDK Global Inc. has 7.06% stronger performance while Bridgeline Digital Inc. has -52.64% weaker performance.

Summary

CDK Global Inc. beats on 7 of the 8 factors Bridgeline Digital Inc.

CDK Global, Inc. provides integrated information technology and digital marketing solutions to the automotive retail and other industries worldwide. The company operates through Retail Solutions North America, Advertising North America, and CDK International segments. It offers technology-based solutions, including automotive Website platforms; and advertising solutions comprising the management of digital advertising spend for original equipment manufacturers and automotive retailers. The companyÂ’s solutions automate and integrate various parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. It provides solutions to dealers serving approximately 28,000 retail locations and automotive manufacturers. CDK Global, Inc. is headquartered in Hoffman Estates, Illinois.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.