Both ChannelAdvisor Corporation (NYSE:ECOM) and Bridgeline Digital Inc. (NASDAQ:BLIN) compete on a level playing field in the Application Software industry. We will evaluate their performance with regards to analyst recommendations, profitability, risk, dividends, institutional ownership, earnings and valuation.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ChannelAdvisor Corporation | 131.22M | 2.51 | 7.60M | -0.28 | 0.00 |
| Bridgeline Digital Inc. | 11.97M | 0.23 | 12.06M | -2.11 | 0.00 |
We can see in table 1 the earnings per share (EPS), top-line revenue and valuation of ChannelAdvisor Corporation and Bridgeline Digital Inc.
Profitability
Table 2 represents ChannelAdvisor Corporation (NYSE:ECOM) and Bridgeline Digital Inc. (NASDAQ:BLIN)’s return on assets, return on equity and net margins.
| Net Margins | Return on Equity | Return on Assets | |
| ChannelAdvisor Corporation | -5.79% | -8.7% | -5.5% |
| Bridgeline Digital Inc. | -100.75% | -200.3% | -98.7% |
Volatility & Risk
A 0.13 beta indicates that ChannelAdvisor Corporation is 87.00% less volatile compared to Standard and Poor’s 500. Competitively, Bridgeline Digital Inc. is 65.00% more volatile than Standard and Poor’s 500, because of the 1.65 beta.
Liquidity
The Current Ratio and Quick Ratio of ChannelAdvisor Corporation are 2.1 and 2.1 respectively. Its competitor Bridgeline Digital Inc.’s Current Ratio is 1.7 and its Quick Ratio is 1.7. ChannelAdvisor Corporation can pay off short and long-term obligations better than Bridgeline Digital Inc.
Institutional and Insider Ownership
Roughly 85.7% of ChannelAdvisor Corporation shares are owned by institutional investors while 18.2% of Bridgeline Digital Inc. are owned by institutional investors. Insiders owned roughly 2.9% of ChannelAdvisor Corporation’s shares. On the other hand, insiders owned about 7.48% of Bridgeline Digital Inc.’s shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| ChannelAdvisor Corporation | -1.9% | 20.28% | 28.15% | -0.15% | 42.87% | 13.92% |
| Bridgeline Digital Inc. | 0% | -12.62% | -34.34% | -74.19% | -87.51% | -0.52% |
For the past year ChannelAdvisor Corporation had bullish trend while Bridgeline Digital Inc. had bearish trend.
Summary
ChannelAdvisor Corporation beats Bridgeline Digital Inc. on 10 of the 10 factors.
ChannelAdvisor Corporation provides software-as-a-service solutions worldwide. Its solutions enable its retailer and branded manufacturer customers to integrate, manage, and optimize their merchandise sales on various online channels. The companyÂ’s suite of solutions include various modules, including Marketplaces module that connects customers to third-party marketplaces; and Digital Marketing module, which connects customers to compare shopping Websites that allow customers to advertise products on search engines. It also offers Where to Buy solution that allows branded manufacturers to provide their Web visitors or digital marketing audiences with information about the authorized resellers that carry their products and the availability of those products; and Product Intelligence, a solution that provides branded manufacturers with insights about online assortment, product coverage gaps, pricing trends, and adherence by their retailers to content guidelines. ChannelAdvisor Corporation was founded in 2001 and is headquartered in Morrisville, North Carolina.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
