Since ChannelAdvisor Corporation (NYSE:ECOM) and Bridgeline Digital Inc. (NASDAQ:BLIN) are part of the Application Software industry, they are influenced by contrast. The influences particularly affect the profitability, analyst recommendations, risk, dividends, institutional ownership, earnings and valuation of both companies.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ChannelAdvisor Corporation | 11 | 1.84 | N/A | -0.25 | 0.00 |
| Bridgeline Digital Inc. | 7 | 0.18 | N/A | -138.27 | 0.00 |
Table 1 demonstrates ChannelAdvisor Corporation and Bridgeline Digital Inc.’s gross revenue, earnings per share (EPS) and valuation.
Profitability
Table 2 shows ChannelAdvisor Corporation and Bridgeline Digital Inc.’s return on equity, return on assets and net margins.
| Net Margins | Return on Equity | Return on Assets | |
| ChannelAdvisor Corporation | 0.00% | -7.7% | -4.9% |
| Bridgeline Digital Inc. | 0.00% | 0% | -200% |
Volatility & Risk
ChannelAdvisor Corporation is 79.00% less volatile than Standard & Poor’s 500 due to its 0.21 beta. Competitively, Bridgeline Digital Inc. is 80.00% more volatile than Standard & Poor’s 500, because of the 1.8 beta.
Liquidity
The Current Ratio and Quick Ratio of ChannelAdvisor Corporation are 1.9 and 1.9 respectively. Its competitor Bridgeline Digital Inc.’s Current Ratio is 1.7 and its Quick Ratio is 1.7. ChannelAdvisor Corporation can pay off short and long-term obligations better than Bridgeline Digital Inc.
Institutional & Insider Ownership
Institutional investors held 84.2% of ChannelAdvisor Corporation shares and 0.7% of Bridgeline Digital Inc. shares. Insiders held roughly 6.2% of ChannelAdvisor Corporation’s shares. Comparatively, Bridgeline Digital Inc. has 4.2% of it’s share held by insiders.
Performance
In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| ChannelAdvisor Corporation | -3.69% | -0.65% | -19.91% | -14.51% | -34.55% | -19.56% |
| Bridgeline Digital Inc. | -12.21% | -23.36% | -73.29% | -86.13% | -97.17% | -83.81% |
For the past year ChannelAdvisor Corporation’s stock price has smaller decline than Bridgeline Digital Inc.
Summary
On 6 of the 7 factors ChannelAdvisor Corporation beats Bridgeline Digital Inc.
ChannelAdvisor Corporation provides software-as-a-service solutions worldwide. Its solutions enable its retailer and branded manufacturer customers to integrate, manage, and optimize their merchandise sales on various online channels. The companyÂ’s suite of solutions include various modules, including Marketplaces module that connects customers to third-party marketplaces; and Digital Marketing module, which connects customers to compare shopping Websites that allow customers to advertise products on search engines. It also offers Where to Buy solution that allows branded manufacturers to provide their Web visitors or digital marketing audiences with information about the authorized resellers that carry their products and the availability of those products; and Product Intelligence, a solution that provides branded manufacturers with insights about online assortment, product coverage gaps, pricing trends, and adherence by their retailers to content guidelines. ChannelAdvisor Corporation was founded in 2001 and is headquartered in Morrisville, North Carolina.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
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