The Voice of the Customer (VOC) grows louder every day. Customers can now share a bad experience easily with the world. They can take to social media, a website, blog, review sites, or forums to voice their discontent. Handle the problem quickly. Otherwise your brand could take a big hit.
Applied Marketing Science (AMS) plans a workshop titled “Listening to the Voice of the Customer,” to teach how to accelerate your marketing efforts by using VOC research.
Attendees will participate with hands-on exercises and activities to build the necessary skills for executing VOC at their companies.
Some of the topics to be covered in the workshop include identifying the right customers to interview, choosing the right structure and asking the right questions — the right way. Then analyze customer interviews to extract customer needs and more.
The workshop puts you closer to a higher goal. The two full days (16 hours) of credit count toward the Product Development and Management Association’s New Product Development Professional certification and re-certification.
The event occurs at the University Club of Chicago and runs October 16-17, 2019.
Click the button and enter Discount Code SMALLBIZ to get $100 off the course registration price.
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Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
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Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
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