ClickFunnels vs. GetResponse: Which One’s Better For You?

Today is the best day to market anything because of all the tech available to us. 

But one of the hardest decisions you’ll have to make is choosing the right tools to do marketing with. And if you’re reading this, you’ve narrowed down your choices to two options: GetResponse or ClickFunnels.

If we were helping you make the decision, we’d tell you to go with GetResponse! And for obvious reasons: we think our full-service suite is a powerful choice for teams who need email marketing capabilities and want extra features like webinars, landing pages, and social media tools. 

Alas, the decision isn’t up to us; it’s up to you — which is why this list will help you.

This post will compare the features and pricing between GetResponse and ClickFunnels so you can decide which one is best for you.

Author’s note: This comparison is accurate on February 9th, 2021. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.

1. Any A/B testing features available?

GetResponse:

Let’s start with A/B testing — an important feature that tests your marketing efforts to know which campaigns are working. 

Our A/B testing capabilities do the basic stuff, like running tests on subject lines, headlines, and forms. 

But what sets GetResponse apart from other tools is that it also allows you to test smaller parts of your marketing campaigns, like colors, call-to-action-buttons, and even navigational elements to see if they’re impacting your conversion rates. 

Unlike other marketing tools, GetResponse also allows you to test up to five elements at a time, so you can get a better idea of which ones are more effective without running multiple tests. 

Once the tests are done, GetResponse also picks out your campaign’s best performing features and automatically implements them. Every email sent after the tests will have a mix of the most successful elements that give your campaigns a better chance of converting. 

ClickFunnels:

ClickFunnels also allows users to run split testing on:

• Landing pages
• Headlines
• Copy text
• Call-to-action buttons
• Images

Like GetResponse, ClickFunnels automatically tracks which elements are performing the best and keeps all the data in an A/B testing dashboard. There, you can see data from each test like: 

• Pageviews
• Conversion rates
• User behavior

While ClickFunnel’s A/B testing capabilities are anything but basic, there are still some limitations compared to GetResponse. To start with, you can only test two templates at a time — not five. 

And because ClickFunnels doesn’t have its own email marketing tool (you need to be signed up to their premium plan to access the Actionetics integration), any email A/B test you do will be useless if you are on the software’s cheaper plan.

2. What about inbuilt templates?

GetResponse:

GetResponse is all about making your marketing job easier, which is why we have a huge library of professionally designed templates you can use to set up your emails, landing pages, conversion funnels, or even social media ads.

Now, these are no ordinary marketing templates. They are designed to ensure maximum deliverability to your subscriber’s inbox, and we’ve tested them over and over to make sure that they are responsive on any device — from mobile to desktop. 

They’re also easy to customize. Our drag-and-drop builder makes it easy to change up images, call-to-action buttons, and images in a template without any coding. 

Here’s an example of a set of templates you can use across multiple channels inside GetResponse:

ClickFunnels:

ClickFunnels also has an impressive library of templates that are split into free and premium sections. 

They’re organized by their “funnel” type, meaning that they are geared towards sales pages, order pages, and checkout pages rather than newsletters or general marketing emails.

The templates are also fully optimized for every platform, and you can use ClickFunnel’s drag-and-drop builder to change each template’s text, colors, and images. 

Unlike GetResponse, the drag-and-drop builder only allows you to edit the templates within set columns and rows, which can limit the control you have over the templates. 

3. What does their marketing automation look like?

GetResponse:

GetResponse’s marketing automation tools have everything you need to launch a welcome subscriber email series, invite people to a webinar, or create professional landing pages — right out of the box.

We believe we’ve made it as easy as possible for everyone from small businesses to freelancers to get an automated marketing campaign up and running quickly and easily. 

Let’s imagine you want to set up a drip emailing sequence to nurture your new leads. You can do that with ease using our intuitive Autoresponder tool that has this neat calendar view:

What if you wanted to set up something more ‘complex’?

For example, you want to entice a website visitor back to their abandoned shopping cart. You can use a pre-made workflow to map out an autoresponder that will automatically send them a follow-up email to remind them that they still haven’t checked out!

Naturally, you can build marketing automation workflows completely from scratch, too.

ClickFunnels:

ClickFunnel doesn’t have marketing automation features like workflow builders, pre-designed workflow templates, and abandoned cart emails. 

So if you want to create email campaigns and follow-up sequences, you need to upgrade to the $297/month Platinum plan to access the Actionetics integration.

4. Conversion funnels, anyone?

GetResponse:

GetResponse’s Conversion Funnel rolls several tools into one and makes it easy and affordable for marketers to track every campaign from start to finish. 

If you are new to funnel building, we’ve created templates to help you with every step of a campaign, including: 

• Landing Pages
• Stores
• Facebook Ads
• Instagram Ads
• Social Ads creator
• Sales pages
• Payment processors
• Follow-up/abandoned cart emails

Here’s how the funnel works. 

If you are creating a webinar, you can track everything from registration numbers and attendees to the campaign’s overall success rate. 

All you have to do is add templates to each stage of the funnel, like the webinar’s landing page and autoresponder emails. Then, GetResponse will automatically track conversions to see how successful each stage of the campaign is. 

Here’s what a finished conversion funnel looks like: 

ClickFunnels:

ClickFunnels has two ways you can create conversion funnels: 

• Classic Funnel Builder: Where you select a goal, choose a funnel type, and build your funnel.
• Funnel Cookbook: Where you select a pre-made template that’s created by ClickFunnels.

For example, if you choose the Funnel Cookbook, all you have to do is select your industry, the type of funnel you’re after, and your campaign’s goal, and ClickFunnels will select the funnel it thinks is the best for you to use. 

While ClickFunnels’ conversion funnels are very similar to GetResponse (both tools have sales and webinar funnels along with pre-designed templates), you can only edit emails in ClickFunnels if you’re paying for the premium plan.

5. You need autoresponders, which tool has it?

GetResponse:

Autoresponders are a must-have tool for marketers — and we’re ecstatic that ours is packed full of features. 

You can set up a welcome series that is automatically sent to your new subscribers to say hello and introduce them to your brand. But you can also do so much more than that. 

Autoresponders allow you to follow up website visitors with abandoned carts, remind subscribers about an upcoming webinar, and announce a new product feature — all without manually sending out the emails yourself. 

You can watch a quick breakdown of what GetResponse’s autoresponder can do here. 

ClickFunnels:

ClickFunnels’ autoresponder feature is called “Follow-up Funnels.” 

Like in GetResponse Autoresponders, you can set Follow-up Funnels to send autoresponders to all new subscribers who sign up to specific email lists you create.

And subscribers who aren’t in your selected lists won’t receive your autoresponders.

6. What about webinars?

GetResponse:

Webinars are an important part of a marketer’s toolkit — and GetResponse webinar software makes it quick and easy to launch one.

You can use the webinar tool to set up both free and paid webinars that take place live, and then even turn them into on-demand webinars that you can use for your evergreen campaigns.

Because your email list lives in GetResponse and you are using it to launch your webinar, every lead that’s collected during the webinar will be automatically added to your existing list. Once it’s there, every lead can be nurtured using the welcome email series (once you’ve set it up.)

Plus, every webinar you create using GetResponse will also give you access to features like:

• Interactive whiteboards
• Screen sharing/interactive chat room
• Recording (so you can remarket the webinar once it’s over)
• Q&A session
• Payment gateways
• Moderated chat
• Multiple hosts

Not only can your webinars start a conversation with people, but you can also sell products directly from them.

ClickFunnels:

ClickFunnels doesn’t offer any webinar features at the moment.

7. What’s pricing like with these two products?

GetResponse:

GetResponse is geared towards everyone from freelancers and small businesses to Enterprise companies, which is reflected in our pricing. 

It’s split into four tiers: Basic, Plus, Professional, and Max.

The price of using GetResponse depends on how many subscribers you have on your list, but if you want to use the marketing suite, Facebook Ads creator, and autoresponders, the Basic Plan has you covered for $15/month/user.

If you need to use more in-depth features like GetResponse’s sales funnels, webinars, and automation builder, the Plus plan is priced at $49/month/user.

And if you are unsure what plan is the best fit, you can take GetResponse for a test drive with our 30-day free trial.

The best part is if you do like GetResponse, we will give you a discount for signing up for at least a year. Buying a 1-year plan will get you an 18% discount, and you’ll get 30% off if you sign up to a 2-year plan. 

ClickFunnels

ClickFunnels only has three pricing options: ClickFunnels, ClickFunnels Platinum, or the TwoCommaClubX.

The lower-priced tier, ClickFunnels, costs $97/month and allows you to create 20 marketing funnels and access pre-designed funnels and templates.

If you want access to the Actionetics and Backpack integrations as well as unlimited funnels and pages, you’ll need to pay for the Platinum Plan at $297/month. 

ClickFunnels does offer a 14-day trial, so you can see if the tool is right for you. 

The biggest choice to make between GetResponse and ClickFunnels will come down to your budget.

8. Which one makes it easy to build landing pages?

GetResponse:

GetResponse’s landing page library has over 100 different templates to choose from. 

Like the email and webinar tools inside GetResponse, all you have to do is pick a landing page template that suits your needs, and then you can customize it using the drag-and-drop builders. 

You can change basic elements like images and text, but you can also add elements like payment integrations so customers can purchase products from the landing page itself. 

The landing page builder also allows you to add features like: 

• Content blocks for images, video, text, and buttons.
• Static and pop-up forms.
• Webinar registration forms.
• Countdown timers.
• Social sharing icons.
• Custom-code elements using HTML, CSS, or Javascript.

The best part is that it doesn’t matter what device your customers visit your landing page on because it’ll be responsive, thanks to our intuitive designs.

ClickFunnels:

Clickfunnels also has a library of free and premium landing page templates you can use for your marketing and sales campaigns. 

Like GetResponse, any landing page you choose can also be customized using the tool’s page editor so that you can switch out images, text, and copy for your own. 

Once again, you’ll be restricted if you are on the lower-priced ClickFunnels plan, as you are only allowed to build 100 landing pages and have a total of 20,000 visitors.

9. Which one lets you do segmentation?

GetResponse:

GetResponse’s segmentation tool allows you to create highly targeted, personalized emails that make your subscribers feel like you’re talking to them 1-to-1. 

An example of searching for contacts in GetResponse

GetResponse tracks which emails your readers are opening, links they’re clicking, and campaigns they’re converting on. 

Based on this information, you can then segment them into categories and target them with personalized offers or content they’ll be more likely to read. 

For example, you can segment subscribers who purchased a product on Thanksgiving or Black Friday and target them with your Christmas offers if you think they’re more likely to buy. 

GetResponse also uses lead scoring to monitor those on your list who are most engaged with your marketing efforts. This lead score will be shown against every contact in your email list:

ClickFunnels:

ClickFunnels also has tags and segmentation features so you can target certain people on your list. 

Using tags such as geographical location, age, or gender, you can use ClickFunnel’s drop-down list to segment certain people in your list:

Once you have segmented your subscribers, you can then add them to a sales funnel or target them with a campaign. 

Unlike GetResponse, ClickFunnels doesn’t track how engaged each subscriber is. It also doesn’t add GDPR consent fields to its signup forms, which could cause you headaches if you plan to market to countries inside the European Union. 

Pro-tip: Not sure what you need to do to be GDPR compliant? Here’s everything you need to know. 

10. What about customer support?

GetResponse:

We’re here to help our customers — 24 hours a day, 7 days a week. 

You can choose how to talk to us, too. If you want to talk to an expert over live chat, you can reach out at any time, and one of our agents will be there to help. The same is true for our email support, which is also available 24/7.

We also have Slack and phone support available, and we’re working to break down language barriers by offering help in 8 different languages. 

If you are a GetResponse Enterprise customer, you will also have a dedicated Account Manager on hand to help you onboard and optimize marketing campaigns. 

ClickFunnels:

ClickFunnels has a seriously impressive knowledge base available to its users if they’re up to solve issues independently. 

Like GetResponse, ClickFunnels also has 24/7 live chat support available for its customers, but it doesn’t offer any support over email, Slack, or phone — unless you pay extra. 

They also only offer “priority” support to customers on their higher-priced plans.

GetResponse:

Launching a successful Social Media or Google Ad campaign can take a lot of work if you have to start from scratch.

It’s why we created our Social Ads Creator app. 

You can use the tool to customize pre-built templates, add your own images, and be left with a Facebook or Instagram ad that looks like it’s been designed by pros.

Once the ads have been customized, you can create a social media campaign by picking your audience and setting your budget from the GetResponse dashboard. 

It’s so easy!

And if you want to create Google Ads, we’ve got you covered with our Google Ads tool. You can access it from the GetResponse dashboard and, once your Google Ads account is integrated, use it to customize ads, select your target audience, and set your budget. 

Then, hit publish. Easy!

ClickFunnels:

ClickFunnels doesn’t offer any social media and Google ads features at the moment.

GetResponse vs ClickFunnels: Full feature comparison

Wrapping Up

There are hundreds of marketing tools out there, so it’s hard to decide which one is the best one for you. 

The best way to decide is by doing your research and comparing tools against each other. Not only will the right tool fit your budget, but it’ll also offer the features that are most important to you. 

Only then can you launch the marketing campaigns you want and nurture your customers in a way they deserve. 

Now you’ve read this detailed comparison, the choice is up to you: GetResponse or ClickFunnels?