MEMPHIS, Tenn.–(BUSINESS WIRE)–Closure Systems International, in conjunction with their online
marketing agency – Chemistry, recently launched a refreshed & responsive
website (csiclosures.com),
enabling users to more quickly find the information they are seeking no
matter what device is being used. With a fresh and inviting look, the
site delivers information on CSI products using powerful search
capabilities and tools. The website also serves as an entry portal for
CSI’s e-commerce customers (csiclosures.biz) and highlights important
CSI innovation initiatives.
“More and more users of the CSI website are on the go and need a site that
is responsive to the types of mobile devices being used, our new site
does exactly that. CSI has commercialized many new closures and
equipment offerings across its product portfolio in the last few years.
To assist our customers in evaluating and choosing the ideal closure
options for their packages, we refreshed our website to deliver a wealth
of updated information quickly and easily,” said Clint Rush, CSI
Director of Marketing & Business Development. “We simplified the
navigation process so that visitors can now find what they need
efficiently, using fewer clicks.” The CapFinder (CapFinder)
feature enables easy customized searches by market, application process,
bottle finish, closure diameter, closure material, brand name, and
package type.
The refreshed site also underscores the value CSI brings to its
customers through a system of carefully matched closure and capping
solutions. The site explains how CSI helps their customers maximize
profits by enhancing the marketability of their brands and by increasing
capping efficiency – thereby reducing their total cost of
operations. Included are product detail pages for all CSI closure
profiles, capping equipment offerings, and global technical services.
“A key goal in the design and development of the refreshed CSI website
was to create a best-in-class experience to ultimately increase sales
leads and conversions,” said Dan Dehner, CIO at Chemistry
Communications, Inc. “To do this, we employed today’s best-practices for
usability, search engine optimization and mobile responsiveness – built
on Sitecore CMS, a powerful content management and marketing automation
platform.”
The next upgrade to the site, which is already under development, will
offer the content in Spanish. Visit CSI’s refreshed responsive website
at www.csiclosures.com.
For further information, please contact:
Clint Rush
Director of Marketing & Business Development
Closure
Systems International
7820 Innovation Blvd, Suite 100
Indianapolis,
Indiana 46278 USA
317-390-5067
About CSI
Closure Systems International, Inc. (CSI) is recognized as a global
leader in closure design, manufacturing, and high speed application
systems. In addition to quality closures and capping equipment, CSI
provides unparalleled customer and technical services globally. Major
categories served include carbonated soft drinks, bottled water, juices,
isotonics, teas, adult beverages, dairy, foods, pharmaceutical and
automotive fluids.
CSI’s closure systems solutions help customers maximize profits by
increasing the marketability of their brands and optimizing their total
cost of operations. Approximately 90+ billion closures are produced
annually in CSI’s 25+ manufacturing sites, strategically located in 20+
countries throughout the globe. CSI is part of GEC Packaging
Technologies, an operating division of the Rank Group. Visit CSI’s
website at www.csiclosures.com.
About Chemistry
Chemistry is a full-service hybrid marketing communications agency that
combines elements of traditional and digital marketing to inform and
inspire the customers of our clients. We use customer insights to guide
our creative thinking, and believe in the power of ideas to
differentiate products, transform brands, and build business. To learn
more, visit the lab at chemistryagency.com.