Bridgeline Digital (NASDAQ:BLIN) and CLPS (NASDAQ:CLPS) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, valuation, dividends and profitability.
Analyst Ratings
This is a breakdown of recent recommendations for Bridgeline Digital and CLPS, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bridgeline Digital | 0 | 0 | 0 | 0 | N/A |
| CLPS | 0 | 0 | 0 | 0 | N/A |
Profitability
This table compares Bridgeline Digital and CLPS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgeline Digital | -44.03% | -64.26% | -37.93% |
| CLPS | N/A | N/A | N/A |
Valuation and Earnings
This table compares Bridgeline Digital and CLPS’s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgeline Digital | $16.29 million | 0.06 | -$1.60 million | ($0.24) | -1.00 |
| CLPS | $48.94 million | 1.43 | $2.43 million | N/A | N/A |
CLPS has higher revenue and earnings than Bridgeline Digital.
Insider and Institutional Ownership
2.9% of Bridgeline Digital shares are owned by institutional investors. Comparatively, 0.8% of CLPS shares are owned by institutional investors. 29.6% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
CLPS beats Bridgeline Digital on 6 of the 8 factors compared between the two stocks.
Bridgeline Digital Company Profile
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The company’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Insights to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is based in Burlington, Massachusetts.
CLPS Company Profile
CLPS Incorporation provides information technology and consulting services to banking, insurance, and financial sectors in the People’s Republic of China and internationally. It offers IT consulting services in credit card business areas, such as credit card application, account setup, authorization and activation, settlement, collection, promotion, point system, anti-fraud, statement, reporting, and risk management. The company also provides core banking services, including business analysis, system design, development, testing, system maintenance, and operation support; and services in loans, deposit, general ledger, wealth management, debit card, anti-money-laundering, statement and reporting, and risk management, as well as architecture consulting services for core banking systems, and online and mobile banking. In addition, it offers software project development, maintenance, and testing solution services, including COBOL, Java, .NET, Mobile, and other technology applications; and CLPS Virtual Banking Platform, a training platform for IT talents owned by CLPS. The company was founded in 2005 and is based in Shanghai, the People’s Republic of China.
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