Since Gridsum Holding Inc. (NASDAQ:GSUM) and the Rubicon Project Inc. (NYSE:RUBI) are part of the Application Software industry, they are influenced by contrast. The influences particularly affect the dividends, analyst recommendations, profitability, institutional ownership, risk, earnings and valuation of both companies.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.60 | 0.00 |
| the Rubicon Project Inc. | 124.69M | 2.48 | 61.82M | -1.69 | 0.00 |
We can see in table 1 the earnings per share, gross revenue and valuation of Gridsum Holding Inc. and the Rubicon Project Inc.
Profitability
Table 2 hightlights the return on equity, return on assets and net margins of the two companies.
| Net Margins | Return on Equity | Return on Assets | |
| Gridsum Holding Inc. | 0.00% | -57.2% | -24.6% |
| the Rubicon Project Inc. | -49.58% | -49% | -18.3% |
Liquidity
The Current Ratio of Gridsum Holding Inc. is 2 while its Quick Ratio stands at 2. The Current Ratio of rival the Rubicon Project Inc. is 1.2 and its Quick Ratio is has 1.2. Gridsum Holding Inc. is better equipped to clear short and long-term obligations than the Rubicon Project Inc.
Insider and Institutional Ownership
Gridsum Holding Inc. and the Rubicon Project Inc. has shares held by institutional investors as follows: 40.9% and 70.4%. About 5.3% of Gridsum Holding Inc.’s share are held by insiders. Comparatively, insiders own roughly 8.7% of the Rubicon Project Inc.’s shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Gridsum Holding Inc. | 1.29% | 79.09% | -6.86% | -33.22% | -61.6% | 76.68% |
| the Rubicon Project Inc. | 13.27% | 35.87% | 32.03% | 52.26% | 306.71% | 62.47% |
For the past year Gridsum Holding Inc. has stronger performance than the Rubicon Project Inc.
Summary
On 5 of the 9 factors Gridsum Holding Inc. beats the Rubicon Project Inc.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.
“Receive News & Ratings Via Email – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings with our FREE daily email newsletter.