As Application Software company, HubSpot Inc. (NYSE:HUBS) is competing with its peers based on the risk, institutional ownership, analyst recommendations, profitability, dividends, earnings and valuation.
Institutional & Insider Ownership
HubSpot Inc. has 97.4% of its shares held by institutional investors and an average of 58.59% institutional ownership for its rivals. 6.5% of HubSpot Inc. shares are held by company insiders. Comparatively, 8.68% of all Application Software companies shares are held by company insiders.
Profitability
On first table we have HubSpot Inc. and its peers’ net margins, return on assets and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| HubSpot Inc. | -12.44% | -28.80% | -8.50% |
| Industry Average | 4.71% | 49.50% | 10.20% |
Valuation & Earnings
The following data compares HubSpot Inc. and its peers’ top-line revenue, valuation and net profit.
| Net Income | Gross Revenue | Price/Earnings Ratio | |
| HubSpot Inc. | 63.83M | 512.98M | 0.00 |
| Industry Average | 41.49M | 880.39M | 161.84 |
Analyst Recommendations
Table 3 provides breakdown of current ratings for HubSpot Inc. and its peers.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| HubSpot Inc. | 0 | 4 | 5 | 2.56 |
| Industry Average | 1.07 | 2.81 | 3.58 | 2.64 |
With average target price of $168.75, HubSpot Inc. has a potential downside of -1.84%. As a group, Application Software companies have a potential upside of 75.77%. The equities research analysts’ belief based on the data delivered earlier is that HubSpot Inc. is looking more favorable than its peers.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of HubSpot Inc. and its rivals.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| HubSpot Inc. | -5.25% | -8.6% | -14.71% | 1.6% | 59.29% | 49.02% |
| Industry Average | 4.98% | 9.32% | 17.30% | 22.53% | 49.23% | 51.89% |
For the past year HubSpot Inc. was less bullish than its peers.
Liquidity
The Current Ratio and a Quick Ratio of HubSpot Inc. are 3.2 and 3.2. Competitively, HubSpot Inc.’s rivals have 2.45 and 2.41 for Current and Quick Ratio. HubSpot Inc. has better ability to pay short and long-term obligations than HubSpot Inc.’s rivals.
Risk & Volatility
HubSpot Inc. is 91.00% more volatile than Standard & Poor’s 500 because the company has a beta of 1.91. Competitively, HubSpot Inc.’s peers’ beta is 1.13 which is 12.62% more volatile than Standard & Poor’s 500.
Dividends
HubSpot Inc. does not pay a dividend.
Summary
HubSpot Inc.’s rivals beat on 3 of the 4 factors HubSpot Inc.
HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.