Comparing of Marin Software Incorporated (MRIN) and Bridgeline Digital Inc. (NASDAQ:BLIN)

Both Marin Software Incorporated (NASDAQ:MRIN) and Bridgeline Digital Inc. (NASDAQ:BLIN) are Application Software companies, competing one another. We will compare their institutional ownership, profitability, risk, dividends, analyst recommendations, earnings and valuation.

Earnings & Valuation

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marin Software Incorporated	58.63M	0.39	41.67M	-8.02	0.00
Bridgeline Digital Inc.	11.97M	0.35	12.06M	-2.11	0.00

Demonstrates Marin Software Incorporated and Bridgeline Digital Inc. earnings per share (EPS), gross revenue and valuation.

Profitability

Table 2 shows the net margins, return on assets and return on equity of the two firms.

	Net Margins	Return on Equity	Return on Assets
Marin Software Incorporated	-71.07%	-63%	-46.4%
Bridgeline Digital Inc.	-100.75%	-200.3%	-98.7%

Volatility and Risk

Marin Software Incorporated’s -0.2 beta indicates that its volatility is 120.00% less volatile than that of Standard & Poor’s 500. Bridgeline Digital Inc. on the other hand, has 1.65 beta which makes it 65.00% more volatile compared to Standard & Poor’s 500.

Liquidity

The current Quick Ratio of Marin Software Incorporated is 2.3 while its Current Ratio is 2.3. Meanwhile, Bridgeline Digital Inc. has a Current Ratio of 1.7 while its Quick Ratio is 1.7. Marin Software Incorporated is better positioned to pay off its short-term and long-term debts than Bridgeline Digital Inc.

Insider and Institutional Ownership

Marin Software Incorporated and Bridgeline Digital Inc. has shares owned by institutional investors as follows: 35.6% and 18.2%. About 1.2% of Marin Software Incorporated’s share are owned by insiders. Competitively, Bridgeline Digital Inc. has 7.48% of it’s share owned by insiders.

Performance

In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

	Performance (W)	Performance (M)	Performance (Q)	Performance (HY)	Performance (Y)	Performance (YTD)
Marin Software Incorporated	-2.12%	-31.35%	89.08%	24.18%	-46.67%	-21.66%
Bridgeline Digital Inc.	0%	-12.62%	-34.34%	-74.19%	-87.51%	-0.52%

For the past year Marin Software Incorporated’s stock price has bigger decline than Bridgeline Digital Inc.

Summary

On 7 of the 10 factors Marin Software Incorporated beats Bridgeline Digital Inc.

Marin Software Incorporated operates a cross-channel advertising cloud platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display channels. The companyÂ’s platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers. It also offers Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. In addition, the company provides Marin Enterprise and Marin Display, which provide digital advertisers to manage large-scale advertising campaigns; Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.