Both Cision Ltd. (NYSE:CISN) and Gridsum Holding Inc. (NASDAQ:GSUM) are Application Software companies, competing one another. We will compare their risk, institutional ownership, analyst recommendations, profitability, dividends, earnings and valuation.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cision Ltd. | 730.37M | 2.80 | 24.39M | -0.29 | 0.00 |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.60 | 0.00 |
We can see in table 1 the earnings per share (EPS), gross revenue and valuation of Cision Ltd. and Gridsum Holding Inc.
Profitability
Table 2 represents Cision Ltd. (NYSE:CISN) and Gridsum Holding Inc. (NASDAQ:GSUM)’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cision Ltd. | -3.34% | -14.8% | -2.5% |
| Gridsum Holding Inc. | 0.00% | -57.2% | -24.6% |
Liquidity
The Current Ratio and a Quick Ratio of Cision Ltd. are 0.8 and 0.8. Competitively, Gridsum Holding Inc. has 2 and 2 for Current and Quick Ratio. Gridsum Holding Inc.’s better ability to pay short and long-term obligations than Cision Ltd.
Institutional and Insider Ownership
Cision Ltd. and Gridsum Holding Inc. has shares owned by institutional investors as follows: 54.5% and 40.9%. 0.2% are Cision Ltd.’s share owned by insiders. On the other hand, insiders owned about 5.3% of Gridsum Holding Inc.’s shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Cision Ltd. | 7.45% | 11.61% | 5.97% | -23.2% | 15.82% | 18.29% |
| Gridsum Holding Inc. | 1.29% | 79.09% | -6.86% | -33.22% | -61.6% | 76.68% |
For the past year Cision Ltd. has weaker performance than Gridsum Holding Inc.
Summary
On 5 of the 9 factors Cision Ltd. beats Gridsum Holding Inc.
Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, an earned media cloud-based platform that brands can use to build relationships with influencers and buyers in order to amplify their marketplace influence; and provides media database that offers access to influencers when planning a campaign, as well as to schedule and record various interactions with contacts. The company also provides PR Newswire that offers wire distribution services, as well as a suite of products and services for investor relations (IR) professionals, including distribution for earnings and other material news, Webcasts and conference calls, IR Website hosting, and virtual investor conferences; iReach, WebMax, and PRWeb products to distribute shorter releases with Web-focused delivery and search engine discovery; iContact, a cloud-based e-mail and social marketing software application to create, publish, and distribute professional-quality emails; and Gorkana and Help a Reporter Out technologies, as well as multimedia content and broadcast distribution services. In addition, it offers media monitoring software that tracks and monitors content on digital, print, social, and broadcast sources. Further, the company enables its customers to assess media coverage by collecting and analyzing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as provides data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is based in Chicago, Illinois. Cision Ltd. is a subsidiary of GTCR Canyon Holdings Cayman L.P.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.