Both StoneCo Ltd. (NASDAQ:STNE) and Bridgeline Digital Inc. (NASDAQ:BLIN) are Application Software companies, competing one another. We will compare their analyst recommendations, institutional ownership, profitability, risk, dividends, earnings and valuation.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| StoneCo Ltd. | N/A | 0.00 | N/A | 0.19 | 170.21 |
| Bridgeline Digital Inc. | 11.97M | 0.22 | 12.06M | -2.11 | 0.00 |
Table 1 highlights StoneCo Ltd. and Bridgeline Digital Inc.’s top-line revenue, earnings per share (EPS) and valuation.
Profitability
Table 2 provides us StoneCo Ltd. and Bridgeline Digital Inc.’s net margins, return on assets and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| StoneCo Ltd. | 0.00% | 0% | 0% |
| Bridgeline Digital Inc. | -100.75% | -200.3% | -98.7% |
Liquidity
StoneCo Ltd.’s Current Ratio is 1.4 while its Quick Ratio is 1.4. On the competitive side is, Bridgeline Digital Inc. which has a 1.7 Current Ratio and a 1.7 Quick Ratio. Bridgeline Digital Inc. is better positioned to pay off short and long-term obligations compared to StoneCo Ltd.
Analyst Recommendations
StoneCo Ltd. and Bridgeline Digital Inc. Ratings and Recommendations are available on the next table.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| StoneCo Ltd. | 0 | 0 | 1 | 3.00 |
| Bridgeline Digital Inc. | 0 | 0 | 0 | 0.00 |
The average price target of StoneCo Ltd. is $42, with potential upside of 2.16%.
Insider & Institutional Ownership
Institutional investors owned 80.7% of StoneCo Ltd. shares and 18.2% of Bridgeline Digital Inc. shares. Insiders owned 25.18% of StoneCo Ltd. shares. Comparatively, 7.48% are Bridgeline Digital Inc.’s share owned by insiders.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| StoneCo Ltd. | 9.03% | 44.67% | 33.17% | 0% | 0% | 73.54% |
| Bridgeline Digital Inc. | 0% | -12.62% | -34.34% | -74.19% | -87.51% | -0.52% |
For the past year StoneCo Ltd. has 73.54% stronger performance while Bridgeline Digital Inc. has -0.52% weaker performance.
Summary
StoneCo Ltd. beats on 8 of the 11 factors Bridgeline Digital Inc.
StoneCo Ltd. provides financial technology solutions that empower merchants and integrated partners to conduct electronic commerce across in-store, online, and mobile channels in Brazil. It distributes its solutions, principally through proprietary Stone Hubs, which offer hyper-local sales and services; and technology and solutions to digital merchants through sales and technical personnel and software vendors. As of June 30, 2018, the company served approximately 200,000 clients, which included digital, and brick-and-mortar merchants, primarily small-and-medium-sized businesses; and 95 integrated partners, such as global payment service providers, digital marketplaces, and integrated software vendors. The company was founded in 2012 and is headquartered in São Paulo, Brazil.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
