Hi marketers,
A common problem with not so common solutions.
Acme Services Pty Ltd is an Australian company and has GMB, and is organically ranking in position one for a branded search for “Acme services”.
A much larger competitor has launched Google Ads, appearingly triggered for searches containing “Acme services”.
What solutions are available to counter this? For example?
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Run branded Google Ads to compete against them.
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Report the ad to Google, but what’s the actual breach if there’s no trademakr or copyright?
( https://support.google.com/google-ads/contact/vio_other_aw_policy ) -
Engage a lawyer and possibly a cease and desist? Though I’m not sure the grounds as there’s no Trademark breach or Copyright infringement.
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A complaint to Fair Trading / ACCC etc. for anti-competitive behaviour? But again, there’s no copyright or trademark breach.
Any other suggestions?