Tactics that worked a few months ago may fall flat today, and insights that were important last year may have faded into irrelevance by this year.
ORLANDO, Fla. (PRWEB)
September 05, 2019
SEOHost.net, a domain registration, SSL service, and SEO hosting provider, is reminding clients that they should carry out regular audits of their search engine optimization.
A full SEO audit involves a comprehensive examination of every facet of SEO. This includes an analysis of technical, on-page, off-page, competitive standing, and keyword research. It also accounts for audience identity — a website’s primary demographic and ideal visitor.
“Many business and website owners take stock of their market, keywords, and audience when they first establish an online presence,” said Terry Cane, COO at SEOHost.net. “However, what many of them fail to realize is that search engine optimization is an ongoing process. The results of that initial audit, valuable though they are, will not be relevant forever.”
In addition to an initial audit, Cane recommends carrying out a secondary audit at the beginning of each quarter, at a minimum.
“The Internet moves fast,” he said. “Tactics that worked a few months ago may fall flat today, and insights that were important last year may have faded into irrelevance by this year. It’s therefore important that webmasters and marketers reframe their idea of SEO – it’s not a project that you can, at any point, mark down as completed. It’s a constantly evolving, critical facet of your business’s digital marketing efforts.”
As for whether or not a business should carry out an audit internally or bring in a third party, Cane said it depends on the level of expertise within the organization. If a business has a strong marketing department staffed by individuals with comprehensive knowledge of search, an internal audit is perfectly acceptable. If, however, a business isn’t entirely confident in its abilities, Cane advises seeking external talent.
“SEO is simpler than many people realize,” he said. “At the same time, it’s not something you can do with no background. It’s important to bring in people to fill any talent or knowledge gaps — otherwise your audit, no matter how comprehensive, will ultimately amount to a great deal of wasted effort.”
About SEOHost.net
Located in Orlando, Florida with locations all around the world, SEOHost.Net provides a wide range of services in both the U.S. and the E.U., including domain registration, SSL Hosting for SEO, and VPS, dedicated, and A Class IP hosting, and more. The company prides itself on offering exceptional service to its clients, with a strong service level agreement, multiple geographic locations, and free migration. For more information, visit https://www.seohost.net.
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