Websites lean more towards clean, beautiful and simplistic designs, and consumer expectations rise along with it. First impressions last, and if you want to succeed you’ll need to understand cutting-edge web design and how to make the most of it.
Great-looking, intuitive websites have the power to engage, attract and increase conversions.
Design and Usability
Design and usability are like yin and yang; one shouldn’t be without the other. Try to achieve a 50/50 in usability and design for a perfect blend of aesthetics and function. As a rule, visitors must be able to get to where they need to go in just 2 clicks, or they may go to your competitor.
Navigation
The customer journey map must be clear. Your visitors must be able to get to where they need to go without ever feeling lost or disoriented. Plan and think about how your site navigates and you’ll instantly improve your site’s look and feel.
Branding
The concept of branding is so important that every business, company and startup must have it. Your website must be a reflection of that brand and everything you stand for. Web developers and designers must be able to accurately portray your vision and branding so people won’t be confused.
Calls To Action
CTAs must be always visible, whether you’re encouraging visitors to buy, sign up for an account, a newsletter or opting in for membership. It’s not enough to have a CTA in place; there are several variables you’ll need to consider, including font size, color and placement.
Web designers must be knowledgeable about SEO and have the skills to make the website conducive and appear on major search engines such as Google, Bing and the like. A good company has reliable expertise on mobile search and how your site can look great on a smaller screen.