It is common knowledge that well-written, organic content makes a website more searchable. It follows then that webmasters have to make sure that they put up content that the search engines like.
However, searchable is one thing, beautiful is another.
Many users tend to stay longer on a page that has a good mix of relevant text and nice images, because it looks attractive. This affects a page’s bounce rate as users stay on your blog longer and look through your other posts.
This, in turn, affects your page views and builds your audience base as users continue to engage with your content.
Therefore, in order to make your website (and your business) more visible to the target audience, you need content that is well written, organic, relevant, and beautiful. You can do that with these 10 online tools.
1. Followerwonk
Relevance is very important for your target audience. Before you decide on a topic for your next article, you should use this tool to find out what your readers like.
It is free to try with Twitter, and gives you an in-depth report on the demographics of your followers, and what interests them.
More importantly, it identifies which ones among your followers are influencers, so you can create content that particularly targets this group. It is a great tool to hone your Twitter strategy. The paid version is $99 a month and it analyzes unlimited profiles.
2. Evernote
Ever been struck with a great idea, only to have it dribble away when you get home? Evernote is a great note-taking tool for taking down ideas, organizing them, and getting the research together while on the go.
It works on most laptops and mobile devices. The free version works well for occasional users, but if you use it extensively, you are better off with their very reasonably priced paid plans at $24.99 (Plus) and $49.99 (Premium) a year.
3. Edugeeksclub
Sometimes, you just need fresh eyes and new perspectives to create a content that will resonate with your audience.
If you have ever felt doubtful about the quality of your content, or wish you had someone to fill in the blanks for you, look no further than Edugeeksclub.
You can easily collaborate with professional writers and editors to polish your posts. They can get it to you in as little as a day.
You can even ask them to make a presentation for you! Depending on the work you need, their rates range from $1.99 to $25.99 a page.
4. After the Deadline
Okay, so you have a great idea, nice graphics, and the will to write the content. However, you may be a little antsy about your spelling and grammar, and your time is short.
You can still save the day by downloading this useful plugin and writing your content directly on WordPress so that you can edit as you work.
You can also work directly on the website; simply copy and paste your text when you’re done. It works on Firefox, Chrome, Open Office, as well as other platforms. It’s free for personal use, so why not give it a go?
5. Visual Thesaurus
Many writers find themselves at a loss to find the exact word they want. You can use this website to look up a word and it will give you synonyms, meanings, and usage.
It has a 14-day trial period when you sign up, but you have to give your credit card details. Subscriptions are $2.95 a month or $19.95 a year. You can also bestow a one-year subscription upon a friend for $19.95.
6. PiZap
Much more fun than Paint, piZap is an online image editor that lets you make simple edits, collages, and cover designs. It has some lovely backgrounds you can use with a click of the button.
When you are done playing, you have several options for saving your work: piZap, Dropbox or GoogleDrive, on your local computer, or share it on Facebook, Twitter, and many social media sites.
It has a free 30-day trial, after which you can choose to pay $2.99 a month, $29.99 a year, or lifetime access for $69.99. The lifetime access seems like an excellent idea.
7. DeathToTheStockPhoto
Want images but don’t want to pay for them? This free online service delivers a pack of great photos to your doorstep.
Well, to your inbox, at any rate! They have an image library of beautiful high-res lifestyle royalty-free images that you can use any way you like. Each photo comes with a story, so you have ready-made content right there!
The catch is that you can only access the full library for a monthly subscription of $10. However, you can always stick to the ones they send you, so it is all good.
8. Loopster
If you want an easy-to-use video editor for website videos, this just may the one for you. It is free, too, up to 3GB of space on the Loopster server.
You can crop, splice, zoom, rotate, and add audio effects to HD or standard videos, and you can even do it on your iPad or iPhone.
The downside is it is online, so it takes forever to upload large video files, and the free version comes with a pretty big watermark. The paid version has no watermark.
You pay $7.99 or $3.99 a month (if you pay for the whole year).
9. Slidely
A good way to create dynamic videos for your website is to make a slideshow. Slidely can help you do that quickly and easily, as long as you are not a control freak.
Simply upload your photos or grab them from your social network, add captions, choose the music and template, and Slidely will do the rest.
You can share, email, or publish the end product as you like. You can also create a collage or a gallery.
It is free, so get going!
10. Easel.ly
You should know by now that infographics kick it when it comes to getting your readers to look at statistics. Numbers are boring, so this online infographic tool makes it easy for you to get your audience interested in what you are trying to say.
It has templates, charts, and country maps you can use. You can also upload images and embed YouTube or Vimeo videos.
The result is quite pretty, although there are some limitations to the choices of templates. However, we like easy and we like pretty, so we like easel.ly.
The pro version costs $18 a month, or $180 a year.
All these tools are good for one thing: making your website rock. Creating good content is easy; creating beautiful one takes a little bit more effort. Fortunately, you have these tools to help you get there.
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