VoIP is an abbreviation for Voice over Internet Protocol. In layman’s terms, internet protocols are used to conduct the telephonic conversations without using the traditional phone lines.
As the name VoIP suggests, all the communication is takes place by using the internet connection and the quality of phone calls depends on the quality of internet connection. Faster the internet connection, better will be the communication,
Woking of VoIP involves taking the voice from sender side as analogue signals, processing of these signals to convert them to digital signals and then transfer of these digital signals to the receiver by using the internet protocols.
This method is economic and very useful. Once it’s set up, it can be used to make calls around the globe no matter you want to call, and it’ll not charge you like landlines or mobile networks, for example if you call abroad using landline or mobile network, it will cost you more than national calls, but VoIP is lot cheaper than using normal phones.
How VoIP can be used to Market the Business?
When starting a new business or company, the hardest part is to advertise the business. Present the services to other people in a creative way so that they can learn about your business and hence use your services. With advancements in technology there are a lot of new ways to do the marketing but choosing the most economic method is a challenge. In this article you will get to know about such tool that is not specifically use for marketing but can also be used for marketing beside its actual working. Yes, you guess it right, It’s Voice over Internet Protocol system. It’s used to conduct phone calls with the help of internet without using regular landlines or mobile phone lines. Before discussing about the actuals ways to use VoIP for Marketing, let’s first discuss the types of equipment needed to run VoIP setup.
There are different methods of VoIP that can be used according to your needs, so the range of equipment needed for installing and using VoIP depend on your choice of method. The first and the main thing you’ll need is a broadband connection – preferably a fibre optic because it’s more reliable and have fast speed broadband, with unlimited data connection so that you can make as many voice calls as you need to.
For VoIP with a smartphone, a smartphone with Wi-Fi connection and the desired VoIP app is all what you need for the successful application of VoIP.
For VoIP with a computer, you’ll definitely need a personal desktop computer or a laptop with a fast and reliable internet connection, the right application, headphones for private conversations and/or speakers and a microphone. Headsets are good for private conversations and not disturbing others while its totally up to you how you like.
For VoIP with an adapter, the most important thing you need is VoIP adapter, and of course a compatible phone. If it plugs into the phone then it’s sufficient but if it needs to be plugged into a router, then the compatible router is also needed.
VoIP providers do have their own requirements and work things differently, so you can check the GetVoIP platform to select the right VoIP provider and then the provider can provide you with more information on this. They will help you in every aspect, from beginning till end and even after setting up the VoIP for your use in terms of maintenance.
Ways to Use VoIP as Marketing Tool
– Play customized Marketing Message while putting callers on hold:
Usually companies play the elevator music for users when they are on hold but it’s not a good idea. Despite of playing music, you should record a customized message regarding the services you provide and play the message for callers, it will not only engage the users but will also act as call to action, they will surely get a chance to get familiarize with your business and use your services in future.
Recording a long message with lots of information can also bore the callers so always try to be short and to the point when delivering some message. It will help caller grasp the information easily without overwhelming them.
– Activate Click to Call button:
Using this great VoIP feature i.e. Click to Call is another important way to perform marketing. Activating the Click to Call button on your online website, social media campaigns and emails can help the customers in contacting you directly through this button rather than finding your company’s contact number, saving it and then reaching to you by dialing the number. It’s the quick and effective way to get more users.
– Use of Toll-Free Number:
In the past only, big companies were able to buy and use a toll-free number but now with the provision of VoIP call setups, even small businesses and start-ups can buy a toll-free number at a cheap rate. Using toll-free numbers can increase your company reach and expand your accessibility within the market. Users can directly contact you without risk of getting charge for the call. It’s a great idea to attract the users which is cost effective only with the help of VoIP.
Other Advantages of VoIP
Apart from acting as a smart marketing tool for online businesses, VoIP has below mentioned advantages.
Money matters a lot in everything, the plus point of VoIP is its economic nature. VoIP service can be very cheap as compared to other regular landline or mobile calls, especially for overseas usage. If it’s just for your personal use, you can even use it completely free with certain applications like FaceTime, and Skype if the receiver is also having these app installed on their system.
The sound quality can be made clearer and good quality with high speed internet connections. Different people can make calls at the same time which is of course better option than splashing out on arranging different mobiles or landlines which reduces the cost and increase the sound quality.
Conclusion:
Promotion of new businesses and start-ups doesn’t need to be very heavy on pocket. Using one tool to undertake multiple activates is a great way for start-ups to save money and invest in business. Using VoIP can not only make the VoIP phone calls for the business which is less costly than traditional phone lines and more productive, but it can also be creatively used to do marketing. Above mentioned some tips can help you in using the VoIP setup for implementing the effective marketing strategies for your business.