DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad.
That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels.
This week, the Chicago-based company is becoming a multichannel dashboard itself, as it announces the acquisition of the Dutch firm Swydo.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.