With Internet penetration increasing every day, it’s no surprise that in 2017 there have been more Internet users than ever. In turn, that has naturally led to a massive increase in the number of social media users.
For example, there are 2.8 billion global social media users, or the equivalent of 37% of the world, according to an infographic by Marketo and Salesforce consultants Grazziti Interactive, based on a report by We Are Social and Hootsuite.
Fully 91% of social media users access social platforms via mobile devices, states the infographic, which means marketers absolutely need to have a mobile-first strategy in place.
That strategy should apply not only to social media marketing but also to a brand’s overall online experience, as 66% of the world uses mobile devices.
Take a look at the infographic to see how digital and social platforms have been growing in recent years:
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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer