A digital billboard in London’s Canary Wharf
A variety of recent campaigns have employed digital billboards to show imagery in response to data from weather, traffic conditions, social posts from passersby and commute times.
This week, a new campaign launches in the UK: Dozens of digital displays will demonstrate the frequency of hacking attempts on a typical small business’s website.
Called the Honeypot Poster by campaign sponsor Hiscox insurance, the displays show dots that demonstrate live hacking attempts on custom, “honeypot” proxy servers of the sort that might host a typical small business website, except there is no virus or firewall protection. The servers hold some data but no personal or sensitive info.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.