Digital Brand Media & Marketing Group, Inc. files 10-Q in a filing on Monday, Jan 14.
The loans payables are due on demand, are unsecured, and are 2-12% interest bearing.
The convertible notes payable mature through February 2017, and they bear interest at ranges between 6% and 15%. The convertible promissory notes are convertible at ratios varying between 45% and 50% of the closing price at the date of conversion through, at its most favorable terms for the holders, the average of the three lowest closing bids for a period of 5-30 days prior to conversion. As of November 30, 2018, an aggregate of $840,791 of convertible promissory notes have matured and remain unpaid.
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population are online (statitsa).
Notably, according to Forbes January 2018 data, 24% of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years.
The number of people using internet search engines is increasing year on year and is almost unfathomable. By the end of 2018, 51.2% of the world’s population – 3.9 billion people – will be online. Mobile connections have skyrocketed too, with 96% of world’s population now within reach of a cell network.” DailyMail.com in The Week December 23-28, 2018.
Search makes up half (52%) of this, increasing on par at 15% to £3.3bn, next is non-video display at £1.33bn (+9%), then video display £967m (40%). Classifieds remains at £726m and other remained at £41m.
Technavio’s market research analyst predicts the global digital marketing spending market to grow steadily at a CAGR of around 9% during the forecast period.
In this market research, analysts have estimated the search ads segment to be the largest market segment during the forecast period. In 2015, this market segment accounted for more than 33% of the total market share and is envisaged to retain its hold over the market until 2020 owing to the ability of search ads to show results based on search engine queries and appropriate keywords.
This segmentation analysis predicts the Americas to account for more than 45% of the total market share by 2020. In this region, the brands have a greater chance of monetizing their advertisements due to the availability of a broad base of the target audience. Factors such as the rapid shift toward online shopping will result in this market’s strong growth in the Americas.
Digital advertising is the fastest-growing segment of the global market for advertising spending. The increasing use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of the companies are planning to spend around 75% of their advertising expenditures on digital marketing within the next five years.
Annual growth trajectory positive, especially in active mobile social users, 39% penetration, up 5% from 2017.
Share of web traffic by device highly favors mobile at 52% (+4% year-on-year change), whilst Desktop remains in second place with only 43% of device share to all web pages, down by 3% year-on-year.
The global increase in social media usage since January 2017 is 13%. Saudi Arabia has the largest year-on-year increase in social media users since January 2017 (32%), a 17% increase compared to the global average. Other countries with the largest social media usage increase includes India, Indonesia and Ghana as technology is improving and social media becomes easily accessible to more of the population.
DBMM has been honing its commercial model since the acquisition of Digital Clarity (“DC”) in 2011 which has been cash-flow positive as an operating company since its acquisition. External events outside of DBMM’s control has precluded the growth expected to this point, however, its margins continue in the 31-35% range and once the business reaches appropriate scale with assumed profitability and cross-over point, DBMM will be a very successful business for all its stakeholders.
For the three-month period ended November 30, 2018 our primary sources of revenue are the Per-Click Advertising, Web Design and Search Engine Optimization Services. These primary sources amounted to 99% during the three-month period ended November 30, 2018. Our secondary sources of revenue are our Social Media. These secondary sources amounted to approximately 1% of our revenues.
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