Considering how digital platforms have forever changed the way companies reach and interact with their target audience and promote their business, it is just safe to assume that no business with the goal of expanding their operations would avoid these platforms, right?
Unfortunately, no. Despite the fact that more and more people reach brands through various online channels nowadays, many companies are still reluctant of going digital – all because of one dreadful concept: ROI (Return On Investement).
Indeed, justifying the ROI of most digital channels can be very challenging given their technical nature. This is especially true for those business owners and marketers that have been relying on traditional marketing channels, or for those that have not yet identified nor established the right metrics for the digital marketing channels they are currently using.
Whichever you are in the two, choosing the digital channels valuable of your effort and resources is extremely pivotal, not only to the success of your campaign but for the long term success of your business as well.
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While there are no universal metrics that sets which channels are the most effective when it comes to delivering ROI, recent reports from industry leaders such as GetResponse and Statista found some of the top digital channels which most marketers around the world consider as the most worthwhile of their budget.
If you want a glimpse of these digital marketing platforms where you should invest your marketing budget this year, then here are the key takeaways of the infographic below from Digital Marketing Philippines, which discusses in detail the leading digital marketing channels in 2019 in terms of ROI.
- Email Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Social Advertising
- Paid Search
To learn deeper insights about these top digital marketing channels, check out the full infographic below.
