No matter how good you think you are you quite simply cannot be an expert in everything. One the most frequent reasons that people fail at business is because they refuse to delegate, or more specifically they refuse to spend money on hiring experts, to people that are better equipped to do the job than they are. To flourish in business, you need to recognize what you do well and execute on it. But similarly, you need to bring in the experts when they are needed, and you need to be prepared to pay for their services. So, if you are in the digital game, looking at setting up a drop shipping or ecommerce site, which experts should you be looking to work with?
Content creators
Regular updates of content are vital. SEO experts will be quick to tell you that search engines that index sites look for platforms that are regularly updated with original and fresh content. You cannot just cut and paste articles from other platforms, it needs to be original – this is critical. And there needs to be a regular flow of new content. This is both for SEO purposes but also for user requirements. If you are looking to generate return visitors then you have to give them a reason to return, and fresh content is that reason.
Traffic generation experts
A website with no audience is sadly a website that is destined to fail. So, finding the experts who will be able to drive traffic to your platform is very important. Here we are talking about people in the digital marketing space who can help you with things like search engine optimization, ad words and even CPA (cost per acquisition) marketing. It is a very niche field and as much as you may think that you have the ability to do it yourself, you probably don’t. Granted, if your web project is a side hustle and you goal is to have fun and learn while doing it, then go for it. But if your project is critical to putting food on the table and funding your life, then consult the experts and go from there.
Social Media
There is a lot more to social media than uploading your holiday pictures. It has evolved rapidly in a very short space of time and it is a critical angle for promoting your platform. But social media needs to be understood and done right (or not done at all), you cannot dip in and out as and when you have time. You need a strategy and you need somebody to implement it. You need to make sure that your messaging is aligned across platforms, that you are working with the right influencers and that you are playing to the strengths of each different social media platform. You also need to ensure that your social media is funnelling people to the website and not keeping them away from it. The goal is always to use social media as a funnel that steers people towards an end goal, which is a transaction or interaction on the website.