News Feed Item Digital Marketing Agency, fishbat, Discusses the Impact of Fake News in the SEO World | ||||||||||||||||||||||
 TRIBECA, N.Y., Aug. 14, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses the impact of fake news in the SEO world. Some SEO factors remain a constant through time, such as quality links, keyword usage, website user experience, and more. While hundreds of ranking factors on search engines impact a business’ SEO, those that surround trust factors carry much weight, and it is in the realm of these trust factors that we see the biggest impact fake news has had on SEO. Search engines value trustworthiness in websites and content. Trust factors add value to the user, which is something that search engines prioritize. The rise of fake news on social media, websites, and in digital publications has led to a decline in audience trust, making users wonder what information is reliable these days. One thing that is reliable is search engines’ desire to deliver factual information. While search engines, such as Google, have not announced official plans to penalize sites for inaccuracy, they are focusing on ways to detect and suppress fake news, hate sites, and other emotionally charged, inaccurate information, to impact SEO more through trust factors than SEO tactics meant to manipulate the system. Google has been compiling factual evidence for years to help measure the accuracy of sites. The search engine giant has also implemented processes such as ‘Fact Check’ tags for news stories and replying to fake news with factual follow-up comments. SEO has long been impacted by content quality, but that need has become even more important with the recent influx of fake news and the chaos caused by it. Hopefully producing quality, well-intentioned content was already a priority for most brands, but for those who did not approach content-driven SEO this way, this means shifting focus from SEO manipulation tactics to establishing user trust through fact-based, quality content. With updates to human quality rater guidelines, fact-checking capabilities, and fake news notifications, manipulations will count against SEO more than help it. Ensuring all content, data, links, titles, and other elements are factual, that trusted resources are referenced, and that in all things the user’s experience and quality are a priority, will help boost SEO in the fake news era. User trust drives traffic, social sharing, conversion, recommendations, and more. Fake news has impacted the SEO world, but technology means change, and the changes in SEO drivers are moving digital marketing in the right direction. ABOUT FISHBAT Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected] News distributed by PR Newswire iReach: https://ireach.prnewswire.com
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DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of “DXWorldEXPO® – Digital Transformation Conference & Expo” has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. “Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation,” he said in making the announcement.
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CollabNet and VersionOne have announced the two companies have merged. The combined company will offer complete Enterprise Agile, ALM Collaboration, Version Control and DevOps solutions that power application development and delivery for businesses and government institutions.
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Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa…