TRIBECA, N.Y., July 19, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency which combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, discusses why A/B testing is important for your business website.
Business websites have a common goal; drive business growth through increased brand awareness to drive revenue. A/B testing, also known as split testing, provides clarity about website design and functionality wins and misses through comparative data, helping your business website to deliver desired results. Online marketing agency, fishbat, discusses why A/B testing is important for your business website.
A/B testing is a side-by-side testing process that allows businesses to monitor and react to how different website elements work to engage the audience and drive revenue. A/B testing helps to refine promotional and marketing strategies, as well as web design and site functionality issues. Whether analyzing PPC campaigns, lead generation success, customer conversion, inbound traffic drivers, or any other revenue-generating function, A/B testing compares the results of different implementations on a website to see which derives the best results.
Website elements such as headlines and headers, content text, CTAs, images, links, navigational elements, social media integration, lead generation forms, and so much more, can make a big impact on user behaviors and desired results. By testing different applications of these elements, even regarding small changes in verbiage, location on the site, or form size, A/B testing compares results to help guide the decision-making process in marketing, site design, functionality, promotional strategy and more, to improve the business’ bottom line. Examining the results of different variations of a website or web page helps businesses to drive more traffic and positively impact website metrics such as time spent on site, conversion, and unit building.
Whether a business is examining ways to reduce cart abandonment rates, increase lead generation, boost user engagement, drive traffic flow, improve CTA success and conversion, or a plethora of other issues, A/B testing provides indisputable and easy-to-analyze data that will help to improve a company’s website success. The increased return on investment brought on by these side-by-side comparisons will far exceed the time and cost it takes to implement the testing. After all, if you’re going to create a business website, it makes sense to ensure that it functions to the best of its ability to drive business growth and revenue.
fishbat New York digital marketing agency is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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